Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Inclusive Innovation
Innovation offers potential: to cure diseases, to better connect people, and to make the way we live and work more efficient and enjoyable. At the same time, innovation can fuel inequality, decimate livelihoods, and harm mental health. This book contends that inclusive innovation – innovation motivated by environmental and social aims – is able to uplift the benefits of innovation while reducing its harms. The book provides accessible engagement with inclusive innovation happening at the grassroots level through to policy arenas, with a focus on the South-East Asian region. Focusing on fundamental questions underpinning innovation, in terms of how, what and where, it argues that inclusiv...
Encyclopedia of Information Science and Technology, Third Edition
"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Pricing and the Sales Force
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force. A selection of the world’s leading specialists explore different aspects of sales force and pricing strategy integration: introduction: overview on the state of the art; building key capabilities: best practices for building sales force capabilities in pricing and value...
Handbook of Research on Mobile Marketing Management
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Quantum Machine Learning
Quantum computing has shown a potential to tackle specific types of problems, especially those involving a daunting number of variables, at an exponentially faster rate compared to classical computers. This volume focuses on quantum variants of machine learning algorithms, such as quantum neural networks, quantum reinforcement learning, quantum principal component analysis, quantum support vectors, quantum Boltzmann machines, and many more.
Interdisciplinary Approaches to Public Policy and Sustainability
In today’s global economy, the role of public policy in managing and ensuring sustainability is an emerging area of research considering modern day issues such as climate change and the depletion of energy resources. The impact that these environmental concerns have on human life has brought to light a new era of economic theories and initiatives to promote a better lifestyle. Interdisciplinary Approaches to Public Policy and Sustainability is an essential reference source that discusses the role of public policy in managing sustainability within a wide variety of professional industries such as health, education, and business. Featuring research on topics such as sustainable finance, environmental regulation, and information economics, this book is ideally designed for environmental and policy scientists, researchers, conservationists, policymakers, government officials, lawmakers, academicians, and students seeking coverage on the practices of sustainability pertaining to economic development.
AI Innovation in Services Marketing
The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors t...
Transfer, Diffusion and Adoption of Next-Generation Digital Technologies
This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections: Volume I: Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing. Volume II: Emerging technologies adoption; general IT adoption; healthcare IT adoption. Volume III: Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology.
ICSETPSD 2023
The International Conference on Science, Engineering and Technology Practices for Sustainable Development (ICSETPSD-23) brought researchers, scientists, engineers, industrial professionals, and scholar students for the dissemination of original research results, new ideas, and practical development experiences which concentrate on both theory and practices from around the world in all the areas of science, engineering, and technology practices for sustainable development. The theme of ICSETPSD-23 was “Science, Engineering and Technology for sustainable development”. The technical program of ICSETPSD-23 consisted of 140 full papers, scheduled for oral presentation sessions at the main con...
