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U.S. Department of Transportation Federal Motor Carrier Safety Administration Register
  • Language: en
  • Pages: 42

U.S. Department of Transportation Federal Motor Carrier Safety Administration Register

  • Type: Book
  • -
  • Published: 2010-06-10
  • -
  • Publisher: Unknown

None

The Pharmaceutical Era
  • Language: en
  • Pages: 678

The Pharmaceutical Era

  • Type: Book
  • -
  • Published: 1914
  • -
  • Publisher: Unknown

None

Meyer Brothers Druggist
  • Language: en
  • Pages: 538

Meyer Brothers Druggist

  • Type: Book
  • -
  • Published: 1913
  • -
  • Publisher: Unknown

None

The Southern Pharmaceutical Journal ...
  • Language: en
  • Pages: 814

The Southern Pharmaceutical Journal ...

  • Type: Book
  • -
  • Published: 1913
  • -
  • Publisher: Unknown

None

Duroc News
  • Language: en
  • Pages: 1610

Duroc News

  • Type: Book
  • -
  • Published: 1981-07
  • -
  • Publisher: Unknown

None

Southern Pharmaceutical Journal
  • Language: en
  • Pages: 798

Southern Pharmaceutical Journal

  • Type: Book
  • -
  • Published: 1913
  • -
  • Publisher: Unknown

None

Guide to Programs in Geography in the United States and Canada
  • Language: en
  • Pages: 912

Guide to Programs in Geography in the United States and Canada

  • Type: Book
  • -
  • Published: 1998
  • -
  • Publisher: Unknown

None

Re-Modeling the Brand Purchase Funnel
  • Language: en
  • Pages: 386

Re-Modeling the Brand Purchase Funnel

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.

Forest and Stream
  • Language: en
  • Pages: 546

Forest and Stream

  • Type: Book
  • -
  • Published: 1898
  • -
  • Publisher: Unknown

None

Sixth International Conference on Developments in Power System Protection, 25-27 March, 1997
  • Language: en
  • Pages: 452