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The Shipper's Guide
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Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Glass House
For readers of Hillbilly Elegy and Strangers in Their Own Land WINNER OF THE OHIOANA BOOK AWARDS AND FINALIST FOR THE 87TH CALIFORNIA BOOK AWARDS |NAMED A BEST/MOST ANTICIPATED BOOK OF 2017 BY: New York Post • Newsweek • The Week • Bustle • Books by the Banks Book Festival • Bookauthority.com The Wall Street Journal: "A devastating portrait...For anyone wondering why swing-state America voted against the establishment in 2016, Mr. Alexander supplies plenty of answers." Laura Miller, Slate: "This book hunts bigger game.Reads like an odd?and oddly satisfying?fusion of George Packer’s The Unwinding and one of Michael Lewis’ real-life financial thrillers." The New Yorker : "Does a ...
ARS
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Press Releases
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Quest for Blackbeard: The True Story of Edward Thache and His World
Over 2 lbs, with 614 pages of text, tables, and graphs! Do you know who "Blackbeard the Pirate" was? Probably not! Born into a substantial family in Bristol, the eldest son of Capt. Edward and Elizabeth Thache sailed for Jamaica with his family sometime before 1695. Capt. Edward Thache of St. Jago de la Vega or "Spanish Town" died there at age 47 while his son, Edward "Blackbeard" Thache Jr. joined the Royal Navy and fought in Queen Anne's War aboard HMS Windsor. Thache resembled more a Robber Baron of the early 20th century than a poor downtrodden member of Benjamin Hornigold's "Flying Gang" in the Bahamas - or even his "pupil." Capt. Charles Johnson's "A General History of the Pyrates" is a flawed historical work and much of what we have previously known about Blackbeard is simply not true. This book attempts to rediscover exactly who Blackbeard really was... and how he related to his maritime American "Pirate Nation!" Quite a few surprises are in store! Website: http: //baylusbrooks.com
