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The Lost Cause Ideology and its impact on Civil War history
Seminar paper from the year 2009 in the subject American Studies - Culture and Applied Geography, grade: 1,0, Free University of Berlin (John-F.-Kennedy-Institut für Nordamerikastudien), language: English, abstract: The paper will briefly outline the origin and ensuing development of the Lost Cause, its content, and its impact on America's collective memory. Subsequently, I will analyze the blockbuster “Cold Mountain” (2003) in search of remnants of this presumed discarded ideology – a movie based on the bestselling novel by Charles Frazier of the same title (which I will not neglect entirely) that drew considerable numbers of moviegoers into the theaters. Although at first view a lov...
The Psychology of Marketing
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
America's "Good War". Modern World War II Remembrance Through Hollywood's lens
Seminar paper from the year 2012 in the subject American Studies - Culture and Applied Geography, grade: 1,3, Free University of Berlin (John-F.-Kennedy-Institut für Nordamerikastudien (JFKI)), language: English, abstract: In the paper I will deconstruct the myth of the “Good War” with regard to its formation and the accuracy of its crucial points. Focus will be laid on both the predominant narrative of the war per se and the Americans who fought in it respectively remained at home. Subsequently, I will turn to the images of the Second World War, Hollywood – via constant repetition – has ingrained into the American cultural mind. At this, the genre of the “combat film” deserves ...
Tensions and Convergences
This book presents results of an international conference which addressed the interaction of aesthetical and technological dimensions within the formation of contemporary society. The contributions discuss the production of time and space, self and nature, individual and society in the image of technology. They focus on the productive tensions and convergences between aesthetic and technological concepts when implemented in everyday life. The volume contains - among others - texts about technologies of visualisation, the aesthetics of warfare and the design of technological lifeworlds.
Blue Book
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Computer Games and New Media Cultures
Digital gaming is today a significant economic phenomenon as well as being an intrinsic part of a convergent media culture in postmodern societies. Its ubiquity, as well as the sheer volume of hours young people spend gaming, should make it ripe for urgent academic enquiry, yet the subject was a research backwater until the turn of the millennium. Even today, as tens of millions of young people spend their waking hours manipulating avatars and gaming characters on computer screens, the subject is still treated with scepticism in some academic circles. This handbook aims to reflect the relevance and value of studying digital games, now the subject of a growing number of studies, surveys, conf...
Through the Scope of Life
This book offers intriguing philosophical inquiries into biotechnological art and the life sciences, addressing their convergences as well as their epistemic and functional divergences. Rooted on a thorough understanding of the history of philosophy, this work builds on critical and ontological thought to interpret the concept of life that underscores first-hand dealings with matter and experimentation. The book breaks new ground on the issue of animality and delivers fresh posthumanist perspectives on the topics addressed. The authors embark on a deep ontological probe of the concept of medium as communication-bridging and life-bearing. They also take on the concept of performativity as biotechnological art. The book includes concrete, well-documented case studies and shows how certain narratives and practices directly impact ideas surrounding science and technologies. It will interest philosophers in art and technology, aesthetics, ontology, and the life sciences. It will also engage art practitioners in art and science, curators and researchers.
