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Entrepreneurship, Innovation and Economic Crisis
This book looks at entrepreneurship and innovation as ways out of the economic crisis in Europe and other regions, and examines the main theoretical issues and practices related to this analysis. The volume addresses such questions as: From an institutional perspective, how do economic crisis conditions affect different types of entrepreneurs and entrepreneurship? Is it useful for public policymakers and entrepreneurs to understand the basic characteristics of entrepreneurial activity, relations between the institutional environment and entrepreneurship and among entrepreneurship, innovation and social change? Featuring case studies from several industries and countries, and a variety of met...
Confronting Security and Privacy Challenges in Digital Marketing
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Entrepreneurship, Regional Development and Culture
The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, entrepreneurial scholars have studied the factors that affect entrepreneurship and drive economic growth. In doing so, these scholars have aimed to understand what promotes entrepreneurial activity and also how to improve the development of regions or countries to increase wealth in society. The ins...
Perspectives on Women in Management and the Global Labor Market
As more women achieve management positions across the world, it is essential to understand women’s roles in management in different countries and economies as well as their relationships to the global market and the gender effect on management. Women’s leadership and the challenges that they face look very different globally. It is important to research the role of women in management in order to strengthen equality and efficiency. Perspectives on Women in Management and the Global Labor Market provides a clear idea of the effect of gender on the management decision-making process and the respective consequences, showing similarities and striking differences in the practices of different...
Complex Systems: Solutions and Challenges in Economics, Management and Engineering
This book presents an authoritative collection of contributions reporting on fuzzy logic and decision theory, together with applications and case studies in economics and management science. Dedicated to Professor Jaume Gil Aluja in recognition of his pioneering work, the book reports on theories, methods and new challenges, thus offering not only a timely reference guide but also a source of new ideas and inspirations for graduate students and researchers alike.
Strategies for Teaching in the XXI Century
This book presents a range of teaching methodologies and skills assessments conceived as fundamental tools for teaching and learning in the 21st century. In addition, it explores how novel teaching platforms may be used to improve communication and how emerging software can enable the acquisition and horizontal transfer of knowledge and self-study. Bringing together the latest trends in educational innovation and experiences and cases of educational innovation, the book will encourage progress and innovation in learning and applied technological tools. As such, it will have a significant impact on the education system, not only at the undergraduate and postgraduate levels, but also in primar...
Sports Management as an Emerging Economic Activity
This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this book provides a timely collection of research and best practices in the areas of sports management and policy. Sports activity is a rapidly growing and evolving industry, offering numerous business opportunities--from the manufacturing of sporting equipment and activity at gyms and sports centers to revenue from sporting events and sport tourism. In order for the varied businesses across the sport industry, whether public or private, to be successful, proper management strategies and policies must be in place. This includes the knowledge of the industry, strategic planning, sector analysis, quality management and sustainable (economic and environmental) use of resources. Featuring case examples from several countries, including Spain, Turkey, Uruguay, Portugal, and Italy, this volume provides international perspectives on a wide spectrum of managerial issues across this dynamic industry.
Dynamics of Swarm Intelligence Health Analysis for the Next Generation
In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.
Remote Work, Internal Marketing and Human Resource Management
Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.
Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy
This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
