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Alternative Market Research Methods
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights int...
Alternative Market Research Methods
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights int...
Catch-1782
When the Doctor and Mel visit the National Foundation for Scientific Research as it celebrates its centenary, Mel expects only to be able to catch up with her uncle. She doesn2t expect to meet her own ancestors... What is buried in the grounds of the Foundation? What secret has Henry Hallam kept from his descendants for three hundred years? Can Mel escape her own past? Visiting your relatives can sometimes be trying, but surely it should never be this difficult?
The Routledge Reader in Caribbean Literature
Leo Oakley ; Evelyn O'Callaghan ; Jean Rhys ; Tom Redcam (Thomas Madcermot) ; Victor Stafford Reid ; Gordon Rohlehr ; Reinhard Sander ; Dennis Scott ; Lawrence Scott ; Karl Sealey ; Samuel Selvon ; A.J. Seymour ; P.M. Sherlock ; Rajkumari Singh ; Mikey Smith ; Henry Swanzy ; Tropica (Mary Adella Wolcott) ; John Vidal ; Derek Walcott ; A.R.F. Webber ; Sarah Lawson Welsh ; Sylvia Wynter ; Benjamin Zephaniah.
Contemporary Publishing and the Culture of Books
Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings ec...
The Charm Offensive
A MOST ANTICIPATED ROM-COM SELECTED BY * BUZZFEED * LGBTQ READS * BUSTLE * THE NERD DAILY * ENTERTAINMENT TONIGHT * FROLIC MEDIA * AND MORE! A BEST BOOK PICK BY * HARPER’S BAZAAR * ENTERTAINMENT WEEKLY “The Charm Offensive will sweep you off your feet.” —PopSugar In this witty and heartwarming romantic comedy—reminiscent of Red, White & Royal Blue and One to Watch—an awkward tech wunderkind on a reality dating show goes off-script when sparks fly with his producer. Dev Deshpande has always believed in fairy tales. So it’s no wonder then that he’s spent his career crafting them on the long-running reality dating show Ever After. As the most successful producer i...
Country Music
This illustrated A-Z guide covers more than 700 country music artists, groups, and bands. Articles also cover specific genres within country music as well as instruments used. Written in a lively, engaging style, the entries not only outline the careers of country music's greatest artists, they provide an understanding of the artist's importance or failings, and a feeling for his or her style. Select discographies are provided at the end of each entry, while a bibliography and indexes by instrument, musical style, genre, and song title round out the work. For a full list of entries, a generous selection of sample entries, and more, visit the Country Music: A Biographical Dictionary website.
Handbook on Tourism and Behaviour Change
A must-read for researchers and practitioners focusing on how the tourism industry needs to evolve given the societal and sustainability challenges we face, this comprehensive Handbook serves as a vital reference point for advanced research in tourism and behaviour change. Chapters depict critical reviews and debates on the topic, comprising both theoretical and empirical research illustrated by international case studies to explore strategies for current and future challenges in the field.
