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Alternative Market Research Methods
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights int...
Contemporary Publishing and the Culture of Books
Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings ec...
A Practical Guide to Community Social Work Practice in the UK
There has been a rebirth of interest in bringing community back into social work, but what does community social work mean when applied to practice? What are the opportunities in a landscape dominated by shrinking budgets with their attendant procedural and risk-obsessed assessment and care management models? In this accessibly written book, Colin Turbett explores the erratic history of community social work. He goes on to demonstrate through contemporary examples how this preventative and relationship-based model can work for the individuals and communities served, and also provide an answer to the recruitment and retention issues adversely affecting mainstream settings.
Mo Gold And Birdie Mysteries - Books 1-3
The first three books W.L. Liberman's Mo Gold And Birdie Mysteries, now available in one volume! Looking For Henry Turner: Toronto, 1960. Mo and Birdie are tasked with finding Henry Turner, missing for eight years, and saving Mo's brother Eli from a debt to the city's most dangerous gangster. With only three days to find the missing cash, their investigation collides with Mo's personal turmoil as his estranged father escapes prison - and chaos soon follows. Miles To Go: Assigned to solve the stabbing of Mendel Black, the duo delves into a web of secrets in the Orthodox Jewish community. As past and present collide, can they unmask the killer before before the trail goes cold? The Naked Blue Tattoo: What starts as a quiet day for Mo and Birdie quickly spirals into chaos. A prominent psychiatrist vanishes, a championship dog is dognapped and a stranger claiming to be Mo’s long-lost cousin is murdered in his hotel - bearing a mysterious blue tattoo.
The Routledge Reader in Caribbean Literature
Leo Oakley ; Evelyn O'Callaghan ; Jean Rhys ; Tom Redcam (Thomas Madcermot) ; Victor Stafford Reid ; Gordon Rohlehr ; Reinhard Sander ; Dennis Scott ; Lawrence Scott ; Karl Sealey ; Samuel Selvon ; A.J. Seymour ; P.M. Sherlock ; Rajkumari Singh ; Mikey Smith ; Henry Swanzy ; Tropica (Mary Adella Wolcott) ; John Vidal ; Derek Walcott ; A.R.F. Webber ; Sarah Lawson Welsh ; Sylvia Wynter ; Benjamin Zephaniah.
Country Music
This illustrated A-Z guide covers more than 700 country music artists, groups, and bands. Articles also cover specific genres within country music as well as instruments used. Written in a lively, engaging style, the entries not only outline the careers of country music's greatest artists, they provide an understanding of the artist's importance or failings, and a feeling for his or her style. Select discographies are provided at the end of each entry, while a bibliography and indexes by instrument, musical style, genre, and song title round out the work. For a full list of entries, a generous selection of sample entries, and more, visit the Country Music: A Biographical Dictionary website.
