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Authentic Customer Centricity
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity. In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
The Customer Experience Model
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM). The practical application of the CX model will allow companies to create value for their customers and key stakeholders, thus generating the necessary profit and building conditions for further development. Balancing academic research and real-world applications, The Customer Experience Model provides a framework that readers can understand and utilize to implement improvements in a compa...
Das kundenzentrierte Unternehmen
Die Zukunftsfähigkeit von Unternehmen hängt vor allem davon ab, Kundenloyalität zu fördern und neue Kunden zu gewinnen. Jack Welch propagierte vor mehr als drei Jahrzehnten bereits, dass der Kunde das Gehalt der Mitarbeiter bezahlt und schrieb dies auch auf jeden Gehaltsscheck. Was altmodisch klingt, hat auch heute noch Gültigkeit und wird getrieben durch neue Kundengenerationen und disruptive Technologien, die den althergebrachten Kundenbeziehungen den Garaus machen. Bei einem kundenzentrierten Unternehmen steht der Kunde in allen Belangen im Mittelpunkt und das bedeutet, der Kunde steuert das Unternehmen. Das gilt für den Mittelstand ebenso wie für Konzerne. In einer kundenzentriert...
Handbook on Customer Centricity
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
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Authentic Personal Branding
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Fundamentals of International Organizational Behavior
Fundamentals of International Organizational Behaviour is a product of not only the authors' lives, work, teaching and consulting experiences across the world but particularly in teaching courses on organizational behavior to students that come from different parts of the globe. This book reviews influential theories such as Experiential Learning Theory that benefit faculty and students focus on engaging in the process of learning (both at the individual and team levels) as part of organizational behavior course. Both historical and fundamental aspects of organizational behavior are assessed so as to cater to the diversity of knowledge and related experience in the fields of psychology, sociology or business. Incorporates individual and team learning and development Includes case studies that highlight the complexities in a global environment Focuses on current trends in international organizational behaviour with views and comments from leading scholars as vignettes in each chapter
The Customer Centricity Playbook
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Theory Of Impulsive Differential Equations
Many evolution processes are characterized by the fact that at certain moments of time they experience a change of state abruptly. These processes are subject to short-term perturbations whose duration is negligible in comparison with the duration of the process. Consequently, it is natural to assume that these perturbations act instantaneously, that is, in the form of impulses. It is known, for example, that many biological phenomena involving thresholds, bursting rhythm models in medicine and biology, optimal control models in economics, pharmacokinetics and frequency modulated systems, do exhibit impulsive effects. Thus impulsive differential equations, that is, differential equations involving impulse effects, appear as a natural description of observed evolution phenomena of several real world problems.
