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Effective Public Relations
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.
Interactive Peacemaking
"This book examines the theory and practice of interactive peacemaking, centering the role of people in making peace. This book presents the theory and practice of peacemaking as found in contemporary processes globally. By putting people at the center of the analysis, it outlines the possibilities of peacemaking by and for the people whose lives are touched by ongoing conflicts. While considering examples from around the world, this book specifically focuses on peacemaking in the Georgian-South Ossetian context. It tells the stories of individuals on both sides of the conflict, and explores why people choose to make peace, and how they work within their societies to encourage this. This book emphasizes theory built from practice and offers methodological guidance on learning from practice in the conflict resolution field. This book will be of much interest to students and practitioners of peacemaking, conflict resolution, South Caucasus politics and International Relations"--
Inventing Ethan Allen
Since 1969, Ethan Allen has been the subject of three biographical studies, all of which indulge in sustaining and revitalizing the image of Allen as a physically imposing Vermont yeoman, a defender of the rights of Americans, an eloquent military hero, and a master of many guises, from rough frontiersman to gentleman philosopher. Seeking the authentic Ethan Allen, the authors of this volume ask: How did that Ethan Allen secure his place in popular culture? As they observe, this spectacular persona leaves little room for a more accurate assessment of Allen as a self-interested land speculator, rebellious mob leader, inexperienced militia officer, and truth-challenged man who would steer Verm...
Official Register
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Corporate Public Relations
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Corporate Communication
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, g...
In the News
This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical perspectives. (Midwest).
Annual Report
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