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Marketing Management for the Hospitality Industry
The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-...
Hospitality
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Tourism Analysis
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Entertainment and Hospitality
Dun & Bradstreet and the Gale Group have teamed up to offer your library an unprecedented new line of industry references. These detailed, industry-specific sourcebooks eliminate the need to search through dozens of scattered sources to find background and directory information. Students and professionals now have a single source to access current and emerging industry trends, analyze industry overviews and forecasts and review key financial information.
Yearbook
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Small Business Sourcebook
A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
