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Unaccountable
Dieses Buch befasst sich mit einem topaktuellen und gleichzeitig umstrittenen Thema: die Praktiken von Wirtschaftsprüfungsgesellschaften und der Ruf nach umfassenden Reformen. Die ganze Brisanz dieses Themas wird am Beispiel des Prozesses gegen Arthur Anderson im Fall Enron nur zu deutlich, und die Situation für Wirtschaftsprüfer und ihre Klienten wird zunehmend brenzliger. Anhand von Interviews mit über 100 Hauptakteuren der Prüfungsbranche geht Autor Mike Brewster auf wichtige Gesprächsrunden und Ereignisse ein, die die Weiterentwicklung der Rolle des Wirtschaftsprüfers - weg von der reinen Prüfungspraxis und hin zu Consulting- und Researchaktivitäten bis zu Anlagetipps - deutlich...
Boom, Bust, Exodus
Following the story of the displacement of a Maytag refrigerator plant from Galesburg, Illinois, to Reynosa, Mexico in 2004, Boom, Bust, Exodus puts a human face on globalization, exploring the social side of the fast-moving changes sweeping across the U.S. and Mexico.
Psychology and Work Today
This book describes industrial-organizational (I-O) psychology programs in action, showing how they are developed and implemented in a variety of organizational settings, using workers who differ by gender, age, culture, ethnicity, and socioeconomic status.
Thinking Inside the Box
For the past decade and more, everyone in business was told that success in a rapidly changing world required constant thinking outside the box. The result has often been financially and ethically disastrous. Now, in a radical reassessment of what really works, this book shows that the business world lost its way when it forgot how to think inside the box. Challenging the prevailing wisdom and trend-of-the-minute management advice, award-winning journalist and international businessman Kirk Cheyfitz lays out a set of historically proven principles he calls The Box -- the 12 unchanging rules for building, expanding, and maintaining a strong business. Everyone with an interest in business -- w...
Ink Stained
Three years ago, I gave up my "dream" job as a senior writer at one of the most storied institutions in journalism, The Wall Street Journal. My job was no longer a dream, at least not for me. So begins one of 19 original stories in Ink Stained, by the Columbia University Graduate School of Journalism's Class of 1992. With datelines from Estonia to the Gulf Coast during Hurricane Katrina, from Peru to Chechnya during bloody conflicts, Ink Stained is a vivid snapshot of what's changed and what hasn't in the news business since the class graduated, possibly the most revolutionary 20 years in journalism. Ink Stained is an examination of some of the challenges facing journalists. The Turkish government pressures a bureau chief from Turkey to tone down his stories; a town run by drug traffickers and guerrillas who killed the last gringo reporter to visit spook a foreign correspondent; and a journalism professor refuses to compromise ideals to appease administrators critical of a student newspaper.
The Agents Directory
Finding the right agent can be a bewildering, frustrating and byzantine process for beginners and experienced writers alike. How do you tell a good agent from a bad agent? What's the best way to approach an agent? What exactly does an agent do? In The Agents Directory, editor-turned-agent Rachel Vater answers these questions and more. Unlike guides that have readers sifting through page after page of listings of agencies that aren't accepting new writers, won't read manuscripts, or will charge money up-front, The Agents Directory offers an exclusive guide to the best literary and script agents looking for new clients. Each listing provides detailed, up-to-date information about the type of w...
Marketing
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
Communicating Ethically
This thoroughly updated fourth edition provides a broad introduction to the major theoretical perspectives on the ethics of communication. It brings together classical and modern theories of ethical philosophy to address issues at play in specific careers and domains throughout the field. By incorporating a simple framework for ethical reasoning, readers are able to develop their own understanding of various criteria for making ethical judgments. The book applies ethical theories, such as virtue and dialogical ethics, to interpersonal, organizational, political, social media, and digital communication contexts. This edition contains expanded coverage of contemporary and non-Western issues an...
