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Textbook of Immunology, Microbiology and Parasitology
This book opens the world of microbes and parasites around us, so that we are able to treat disease caused by them. This is the only book which comprises of both microbiology and parasitology under one bind. Fortified with details about the role of microbiology in nursing, role or collection, immunology, microbiology, parasitology and mycology. Student friendly and easy to understand. Immunology part is made simple, so that students can easily understand the concepts of immunity in dealing with the foreign agents. Key points have been included at the end of each chapter. Some important additional information has been given in grey boxes. Frequently asked questions in various exams (MBBS, BHMS and Nursing) have been included at the end of the book. Chapter on immunisation has been included in the book.
Fluid Mechanics and Fluid Power, Volume 1
This book comprises select peer-reviewed proceedings of the 9th International and 49th National Conference on Fluid Mechanics and Fluid Power (FMFP 2022). This book brings together scientific ideas and engineering solutions put forth by researchers and practitioners from academia and industry in the important and ubiquitous field of fluid mechanics. The contents of this book focus on fundamental issues and perspective in fluid mechanics, measurement techniques in fluid mechanics, computational fluid and gas dynamics, instability, transition and turbulence, fluid-structure interaction, multiphase flows, microfluidics, bio-inspired fluid mechanics, aerodynamics, turbomachinery, propulsion and power and other miscellaneous topics in the broad domain of fluid mechanics. This book is a useful reference to researchers and professionals working in the broad field of mechanics.
Emerging Trends in Energy Conversion and Thermo-Fluid Systems
This book presents select proceedings of the International Conference on Energy Conversion and Thermo-fluid Systems (i-CONECTS 2021). It covers the latest trends in the areas of energy conversion and thermofluid systems. The topics covered include enhanced heat transfer, multi-phase flows, power generation technologies, fluid-structure interaction, alternative fuels, micro- and-nano-scale heat and mass transfer, energy, emissions control technologies, etc. The book will be a valuable reference for the researchers and professionals interested in the energy conversion technologies and allied fields.
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World Encyclopaedia of Nations and Nationalities
The origins and development of the fascinating variety of continents, countries and communities of the world are the engrossing subjects of the present prize set of 17 Vols. in 34 Parts of the encyclopaedia. With marvelously lucid text and equally graphic illustrations, the writers and editors present a panoramic account of the splendid variety of the family of mankind, its numerous and varied habitations, its physical, human and economic geography of man and his activities, and the living dynamic relation that mankind had with fellow communities across land and sea as well as with the planet that sustains all of them. The World Encyclopaedia of Nations and Nationalities opens to students, t...
Recent Advances in Computational and Experimental Mechanics, Vol II
This book (Vol. II) presents select proceedings of the first Online International Conference on Recent Advances in Computational and Experimental Mechanics (ICRACEM 2020) and focuses on theoretical, computational and experimental aspects of solid and fluid mechanics. Various topics covered are computational modelling of extreme events; mechanical modelling of robots; mechanics and design of cellular materials; mechanics of soft materials; mechanics of thin-film and multi-layer structures; meshfree and particle based formulations in continuum mechanics; multi-scale computations in solid mechanics, and materials; multiscale mechanics of brittle and ductile materials; topology and shape optimiz...
Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with g...
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Handbook of Research on Effective Marketing in Contemporary Globalism
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Transcultural Marketing for Incremental and Radical Innovation
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
