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Marketing 4.0
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing su...
Understanding Digital Marketing
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Pirok Goes to the City
Children animal tale
Custodian of the Spirits
Left penniless after her husband's death, Fiona Lenihan and her two children set out for California in search of a fresh start. Ten years ago Fiona fled the Irish Potato Famine. She has crossed an ocean, so why not a continent? Kier Moran is a loner with a reputation for being the best tracker, best shot, and best guide. As a favor to his aging parents, he is leading their wagon train West, to the Santa Clara Valley, known as the Valley of Heart's Delight. Kier intends to deliver his parents safely to California then resume life under the sun and stars. But meeting Fiona Lenihan threatens his simple plan.
Mega Urban Regions of Southeast Asia
A distinguishing feature of recent urbanization in the ASEAN countries of Thailand, Malaysia, the Philippines, Singapore, and Indonesia is the outward extension of their mega-cities (Bangkok, Jakarta, Manila, Singapore, and Kuala Lumpur) beyond the metropolitan borders, resulting in the establishment of new towns, industrial estates, and housing projects in previously rural areas. This process has both positive and negative effects. On one side, household incomes and employment opportunities are increasing, but on the other, the growth often causes serious problems in terms of environmental deterioration, conflicting land uses, and inadequate housing and service provisions. Mega Urban Region...
Intermediate Accounting
Designed for use in an intermediate-level accounting course following the introductory course in accounting.
Princess Adventure Stories
Join the princesses on one amazing adventure after the next. Go with Ariel on a dangerous quest to find a magical purple pearl. Grab your bow and ride with Merida across the Scottish Highlands. Then help Belle track down a mysterious creature. This collection features 17 royal takes filled with courage and spirit.
Mind Over Back Pain
A physician-professor of clinical rehabilitative medicine explains tension myositis syndrome, back pain caused by tension, and outlines ways in which that pain can be reduced or eliminated through control of stress and physical reactions
