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Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics neces...
LePALISSHE 2021
This book contains the proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Education (LePALISSHE) was held by Lentera Akademika Nusantara (Lekantara), Indonesia, in collaboration with Universitas Trisakti, Indonesia, on August 3, 2021. The aim of the conference is to promote new insights and discussion about the current global perspectives, considering the differences in academic and subject fields’ approaches across time and countries, with its implications and to improve and share the scientific knowledge on public administration, literature, social sciences, humanities, and education. The theme of the conference is:...
Marketing Wisdom
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
Political Marketing in the 2016 U.S. Presidential Election
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.
Research Anthology on Cross-Disciplinary Designs and Applications of Automation
Throughout human history, technological advancements have been made for the ease of human labor. With our most recent advancements, it has been the work of scholars to discover ways for machines to take over a large part of this labor and reduce human intervention. These advancements may become essential processes to nearly every industry. It is essential to be knowledgeable about automation so that it may be applied. Research Anthology on Cross-Disciplinary Designs and Applications of Automation is a comprehensive resource on the emerging designs and application of automation. This collection features a number of authors spanning multiple disciplines such as home automation, healthcare automation, government automation, and more. Covering topics such as human-machine interaction, trust calibration, and sensors, this research anthology is an excellent resource for technologists, IT specialists, computer engineers, systems and software engineers, manufacturers, engineers, government officials, professors, students, healthcare administration, managers, CEOs, researchers, and academicians.
Indonesia Criminal Justice System Laws, Regulations and Procedures Handbook Volume 1 Strategic Information and Regulations
Indonesia Criminal Laws, Regulations and Procedures Handbook - Strategic Information, Regulations, Procedures
Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy
Artificial intelligence (AI) and knowledge management can create innovative digital solutions and business opportunities in Asia from circular and green economies to technological disruption, innovation, and smart cities. It is essential to understand the impact and importance of AI and knowledge management within the digital economy for future development and for fostering the best practices within 21st century businesses. The Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy offers conceptual frameworks, empirical studies, and case studies that help to understand the latest developments in artificial intelligence and knowledge management, as well as its potential for digital transformation and business opportunities in Asia. Covering topics such as augmented reality. Convolutional neural networks, and digital transformation, this major reference work generates enriching debate on the challenges and opportunities for economic growth and inclusion in the region among business executives and leaders, IT managers, policymakers, government officials, students and educators of higher education, researchers, and academicians.
Major Companies of The Far East and Australasia 1991/92
This book represents the eighth edition of what has become an established reference work, MAJOR COMPANIES OF THE Guide to the FAR EAST & AUSTRALASIA. This volume has been carefully researched and updated since publication of the previous arrangement of the book edition, and provides more company data on the most important companies in the region. The Information in the This book has been arranged in order to allow the reader to book was submitted mostly by the companies themselves, find any entry rapidly and accurately completely free of charge. For the second time, a third volume has been added to the series, covering major companies In Company entries are listed alphabetically within each ...
Proceedings of the 2023 2nd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2023)
This is an open access book. With the continuous upgrading of network information technology, especially the combination of Internet - cloud computing - blockchain - Internet of things and other information technologies with social and economic activities, through the improvement of artificial intelligence, Internet and big data with high quality and fast processing efficiency, the economic form is transformed from industrial economy to information economy. This will greatly reduce social transaction costs, improve the efficiency of resource optimization, increase the added value of products, enterprises and industries, and promote the rapid development of social productivity. 2023 2nd Inter...
