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In Longshot, Andrew Yang’s campaign manager takes you on a tour through the ups, the downs, and the math of Yang’s 2020 campaign for president, and shares the playbook his team used to navigate the attention economy. Andrew Yang did not win the 2020 Democratic primary, let alone the presidency of the United States. But chances are you know who Andrew Yang is, and you may well be part of the 75 percent of Americans who now support Universal Basic Income—both facts that would have seemed beyond unlikely at the start of Yang’s campaign. That campaign was helmed by Zach Graumann: entrepreneur, marketing expert, and, at the time, political nonentity. In fact, when Graumann joined Yang 202...
“The 4 Disciplines of Execution is a book every leader should read.” —Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma For fans of Good to Great and The First 90 Days, The Four Disciplines of Execution is the foundational text for creating lasting organizational change. A #1 Wall Street Journal bestseller with more than 500,000 copies sold, The Four Disciplines of Execution will radically change your business. Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s like...
The Four Disciplines of Executionis about a simple, proven formula for reaching the goals you want to reach as a business or individual. In Covey's experience, the thing that most undermines the ability to execute goals is what he calls the Whirlwind: those urgent tasks that must be done simply to keep an organization alive. As Covey shows, the only way to execute new, important goals is to separate those goals from the Whirlwind. The Four Disciplines allow leaders to create a strategy that requires a change in behaviour, since only by ensuring that everyone on the team understands the goal, knows what to do to reach it and knows whether progress is being made, will a leader produce consiste...
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A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve busi...
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The Four Disciplines of Executionis about a simple, proven formula for reaching the goals you want to reach as a business or individual. In Covey's experience, the thing that most undermines the ability to execute goals is what he calls the Whirlwind: those urgent tasks that must be done simply to keep an organization alive. As Covey shows, the only way to execute new, important goals is to separate those goals from the Whirlwind. The Four Disciplines allow leaders to create a strategy that requires a change in behaviour, since only by ensuring that everyone on the team understands the goal, knows what to do to reach it and knows whether progress is being made, will a leader produce consiste...
'Superb - a great book to fuel your wanderlust.' Mark Beaumont 'The ultimate running book, showcasing the ultimate running adventure.' Sean Conway --- In 2019, Nick Butter became the first person to run a marathon in every country on Earth. This is Nick's story of his world record-breaking adventure and the extraordinary people who joined him along the way. On January 6th 2018, Nick Butter tied his laces and stepped out on to an icy pavement in Toronto, where he began to take the first steps of an epic journey that would see him run 196 marathons in every one of the world's 196 countries. Spending almost two years on the road and relying on the kindness of strangers to keep him moving, Nick'...