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Your Ad Here
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creati...
Applied Marketing
Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today,s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can think like a marketer and see that marketing is everywhere around them. Who better to develop such a product than a practitioner, Andrew Loos of Attack Marketing, and an academic, Daniel Padgett of Auburn University. Together these authors provide insights into what employers need, know the latest tools used by companies today and can help students smoothly move from the classroom to their careers. Applied Marketing connects traditional marketing with customer-perspective marketing, thus teaching students the value of allowing customers to feel more connected to the product, brand and company.
Operations Management
Operations Management: An Integrated Approach, 8th edition, provides a solid foundation of the subject with clear, guided instructions and a balance between quantitative and qualitative concepts, thus providing both an applied and practical approach. In addition to leveraging customizable, tactile teaching and learning methods, the text covers emerging topics like artificial intelligence, robotics, data analytics, and sustainability. This international edition includes several revisions and additions to the content, including updated company examples across all chapters, updated discussions with regard to the latest technologies that impact operations and supply chain management, and revised problems in all chapters. In addition, the edition includes a new "Pandemic Effects" box that addresses how the chapter topic has evolved or changed during the COVID-19 pandemic and how it is evolving in a post-pandemic environment.
Loos: Hohenzollen
In September 1915 Kitcherner's men were in action for the first time in the largest offensive of the year. Using gas, British troops managed to open a three mile gap in the German line. However, misuse of the reserves allowed the chance of success to pass by. In the following struggle for Hohenzollern Redboubt, the British were defeated time after time by superior weapons and tactics. For the first time visitors will be able to explore this key battle, a battle that cost the BEF over 50,000 casualties.
Inspired!
The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain ...
Organizational Behavior
Organizational Behavior: A Critical-Thinking Perspective, by Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray, provides insight into OB concepts and processes through a first-of-its kind active learning experience. Thinking Critically challenge questions tied to Bloom’s taxonomy appear throughout each chapter, challenging students to apply, analyze, and create. Unique, engaging case narratives that span several chapters along with experiential exercises, self-assessments, and interviews with business professionals foster students’ abilities to think critically and creatively, highlight real-world applications, and bring OB concepts to life.
From the Channel to the Ypres Salient
The sector north of Ypres is best known for the inundation of much of the ground to the east of the Yser that acted as a block to the German advance in the autumn of 1914. From that time on military activities were extremely limited. Much of this line was manned by Belgian troops, with some assistance from the French army at its southern end and of the British army on the Channel coast. The role of the Belgian army in the Great War is little known, apart from the opening months, when 'brave little Belgium' held on to its important fortified cities, notably Liege and Antwerp, for longer than German planning had anticipated. It was not until mid October 1914 that the Belgian army was forced ba...
Serre
The tiny French hamlet of Serre is the subject of this guide. It covers four battles for the high ground upon which Serre is situated: June 1915: July 1916: November 1916 and July and August 1918.
Victorian Roxborough
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Hitler's Atlantic Wall
This highly informative book begins with an examination of the background to Germany's primary military objectives in relation to the western end of their self-styled 'Fortress Europe' including the early foundation of shore defences in northern France.In 1941, there was a switch in emphasis of the Atlantic Wall's role from attack to defence. Beach defences became more elaborate and the Nazi-controlled Todt Organisation began a massive building programme constructing new bunkers and reinforcing existing sites, using forced labour.Hitler appointed Rommel to formulate Germany's anti-invasion plans in early 1944. At the same time the Allies were making extensive studies of the fortifications an...
