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Diversity in European Marketing
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Advances in Advertising Research (Vol. 1)
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
Theoretical Aspects of Computing
The now well-established series of International Colloquia on Theoretical - pects of Computing (ICTAC) brings together practitionersand researchersfrom academia, industry and government to present research results, and exchange experience and ideas. Beyond these scholarly goals, another main purpose is to promote cooperation in research and education between participants and their institutions, from developing and industrial countries. ThisvolumecontainsthepaperspresentedatICTAC2010.Itwasheldduring September 1–3 in the city of Natal, Rio Grande do Norte, Brazil. Therewere68submissionsbyauthorsfrom24countriesallaroundthe world. Each submission was reviewed by at least three, and on average ...
Marketing Issues in Transitional Economies
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more dereg...
Agricultural Marketing and Consumer Behavior in a Changing World
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their...
From Villány to Tokyo
“I was born at the end of World War II, and so I was young in the ’60s. This means that I belong to the so-called (at least in Hungary) ‘great generation’. Young people of this generation, especially in America and Western Europe, rebelled against the existing system, showing their dissatisfaction by protests, new types of music and by outrageous clothes and behaviour. We – here and in the other socialist countries – experienced this, only because of the limitations of the repressive system, in a much gentler way. I have never been a rebel myself, and yet what tied me to this great generation was my desire to know the world much better, to be more informed than the average, to be...
Quantitative Marketing and Marketing Management
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Fundamental Approaches to Software Engineering
This book constitutes the refereed proceedings of the 12th International Conference on Fundamental Approaches to Software Engineering, FASE 2009, held in York, UK, in March 2009, as part of ETAPS 2009, the European Joint Conferences on Theory and Practice of Software. The 30 revised full papers presented together with 2 tool demonstrations were carefully reviewed and selected from 123 regluar and 9 tool paper submissions. The topics addressed are model-driven development, synthesis and adaptation, modeling, testing and debugging, model analysis, patterns, security, queries and error handling, and tools (demos) and program analysis.
Transfer Learning
This in-depth tutorial for students, researchers, and developers covers foundations, plus applications ranging from search to multimedia.
Corporate Stakeholder Democracy
Most practitioners and decision makers look at corporate social responsibility (CSR) as a socially responsible management practice on top of what company leaders generally do: focus on the sustainable, long term financial profitability of their corporation. This book focuses on a political understanding of CSR: the author bridges politics with corporate social responsibility and in a creative and provocative manner. Braun seeks to explore why and how corporations are to be seen as political actors with important roles in our current societies. The first part discusses the social context, the various stakeholder approaches and it also endeavors – with the help of the historic/political parallel of the bourgeois revolutions in the 19th century – to define the corporate polity. The second part analyses the new kind of political operational logic from the viewpoint of the different areas of corporate operation; it gives an overview of the consequences for the individual areas of operation and indicates how corporate policy can be realized in the given field of operation. The third part of the book introduces the institutions necessary for the creation of the corporate polity.
