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Content Chemistry
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Content Chemistry
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Content Chemistry
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
Everybody Writes
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content mar...
Selling Without Selling
Are you ready to ditch the sleazy sales tactics, transform your mindset, and embrace selling as a joyful service? This essential guide empowers you to: * Build trust, solve problems, and make a real difference in people's lives. * Develop authentic selling skills and unleash your inner salesperson. * Learn proven strategies to connect with ideal customers and close more deals. * Master the art of "selling without selling" and build win-win relationships that fuel your business and your purpose. Stop leaving money on the table! Experience the power of selling without selling your soul and build a successful, fulfilling business.
The Modern AI Marketer in the GPT Era
Looking for a no-nonsense, straightforward, and practical guide to understanding AI’s impact on marketing and sales in just 2 hours? Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI. Here’s what you’ll learn: - The evolution of AI and its current significance - How to inte...
Mastering Ethics in Organizations
This innovative textbook provides a systematic approach to developing practices of perception, reflection and inquiry to facilitate sound ethical action in organizational settings. Now in its second edition, Donna Ladkin’s Mastering Ethics in Organizations invites readers to reflect and experiment on ethical behaviors with targeted activities in unique organizational contexts.
Master Content Strategy, Second Edition
Shorten the distance from prospect to customer with this transformative guide to content strategy. Written for new marketers and seasoned professionals, Master Content Strategy shares a proven approach to revenue-generating content marketing that combines human expertise and AI writing tools for content production. This book will show you how to nurture robust consumer relationships and propel your business forward in the digital realm. Plus, you'll get the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Develop a content strategy to guide what and how often you publish so you can convert skeptical prospe...
Designing for Sustainability
"Pixels use electricity. If the internet were a country, it would be the sixth largest in terms of electricity use. The average web page (according to the HTTP Archive) is now over 2 megabytes in size. Bloated websites lead to slow load times, frustrated users, and wasted energy. This book identifies four key areas where sustainability principles can be applied to the process of creating websites that are speedy, user-friendly and energy-efficient: findability, performance optimization, design and user experience, and green hosting. Design and user experience (UX) are where the seeds of web sustainability are sown. Websites that provide a streamlined experience--putting the right things in front of users at precisely the moment needed and nothing more--are more sustainable websites. In the case of the web, people-friendly is also more planet-friendly. This book will help you get there."--Provided by publisher.
The Psychology Of Content Writing
Nowadays, content writers are dedicated to helping not only businesspeople but also psychiatrists, psychologists, therapists, and other behavioral health professionals who are building their practices. Content writers help practitioners achieve their goals by creating top-quality, original, informative content for effective landing pages, websites, and other related areas. After rigorous two years of writing and researching various online platforms from different valuable resources, I have tried to share my knowledge. This may not only be useful for individuals who are very new to the field and want to build their career, but the information will also be helpful to existing content writers t...
