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Hoodwinked
Powerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. This groundbreaking book uncovers: How social media platforms use anxiety-inducing algorithms to keep you trapped in a...
Our Last Great Illusion
Therapy may be mad,' declares Rob Weatherill in this outspoken volume. Therapy here means particularly psychotherapy and counselling, but should be also taken to signify the universal logic of the post-modern therapeutic culture of well-being, happiness and enjoyment. More and more people want to believe in therapy who have lost belief in anything else. Counselling and therapy increasingly inform all human interaction. The dominant ethos is a holistic one. This book aims to refute, primarily through the prism of modern psychoanalysis and key theorists like Baudrillard, Levinas, Lyotard, Paz, Steiner, Reiff as well as Žižek, the fashion for a return to a pre-Cartesian ideal of harmony and integration. On the contrary, there is something monstrous, something excessive, that Freud termed the death drive, at the heart of the Real upon which ordinary reality, so to speak, rests. Enlightenment thought, in which we in the West in particular are caught, is entirely incapable of going beyond the ideal humanist version of man - our last great illusion.
Kellogg on Marketing
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Strategic Marketing Management: Theory and Practice
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major pa...
Strategic Marketing Management - The Framework, 10th Edition
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Government Gazette
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The Irish New Woman
The Irish New Woman explores the textual and ideological connections between feminist, nationalist and anti-imperialist writing and political activism at the fin de siècle . This is the first study which foregrounds the Irish and New Woman contexts, effecting a paradigm shift in the critical reception of fin de siècle writers and their work.
Lazy Idle Schemers
Gregory Dobbins argues that the cultural politics of Irish modernism lie precisely in its engagement with the concept of idleness.
Irish Feminist Futures
This book is about the future: Ireland’s future and feminism’s future, approached from a moment that has recently passed. The Celtic Tiger (circa 1995-2008) was a time of extraordinary and radical change, in which Ireland’s economic, demographic, and social structures underwent significant alteration. Conceptions of the future are powerfully prevalent in women’s cultural production in the Tiger era, where it surfaces as a form of temporality that is open to surprise, change, and the unknown. Examining a range of literary and filmic texts, Irish Feminist Futures analyzes how futurity structures representations of the feminine self in women’s cultural practice. Relationally connected and affectively open, these representations of self enable sustained engagements with questions of gender, race, sexuality, and class as they pertain to the material, social, and cultural realities of Celtic Tiger Ireland. This book will appeal to students and scholars of Irish studies, Irish feminist criticism, sociology, cultural studies, literature, women's studies, gender studies, neo-materialist and feminist theories.
