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Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
The Expulsion of the Jews from Spain
Beinart's detailed magnum opus focuses on the practicalities of the expulsion and its consequences, both for those expelled and those remaining behind. Analysis of hundreds of archival documents enables him to take history out of the realm of abstraction and give it concrete reality, and in so doing he also sheds much light on Jewish life in Spain before the expulsion.
Gaceta de Madrid
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Iberian Books Volumes II & III / Libros Ibéricos Volúmenes II y III (2 vols)
Iberian Books II & III presents an indispensable foundational listing of everything known to have been published in Spain, Portugal and the New World, or of items printed in Spanish or Portuguese elsewhere, during the first half of the seventeenth century. Drawing on library catalogues, specialist bibliographies and studies, as well as auction catalogue records, Iberian Books lists 45,000 items, and the locations of some 215,000 copies surviving in 1,800 collections worldwide. These volumes offer a powerful research tool which will appeal to researchers, librarians and to the book selling and collecting communities. They will prove invaluable to anyone with a research interest in the literat...
Chess Results, 1981-1985
This reference work continues a comprehensive series chronicling men's chess competitions. Listed in this volume are the results of chess competitions from all over the world--including individual and team matches--from 1981 through 1985. Entries record location and, when available, the group that sponsored the event. First and last names of players are included whenever possible and are standardized for easy reference. Compiled from contemporary sources such as newspapers, periodicals, tournament records and match books, this work contains 1,508 tournament crosstables and 205 match scores, and is indexed by events and by players.
I Simposio de investigación en economía y empresa
Este libro recoge un resumen de los trabajos presentados en el I Simposio de Investigación de Economía y Empresa, celebrado en la Universidad de Almería en Marzo de 2019. Los 18 trabajos que finalmente se presentaron constituyen una muestra de las líneas de investigación en las que están trabajando actualmente los investigadores del Departamento en los ámbitos de la Contabilidad, Economía, Finanzas, Historia Económica, Marketing y Organización de Empresas.
