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Qualitative Marketing Research
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
Ethics and Politics of Space for the Anthropocene
Featuring an international, multidisciplinary set of contributors, this thought-provoking book reimagines established narratives of the Anthropocene to allow differences in regions and contexts to be taken seriously, emphasising the importance of localised and situated knowledge. It offers critical engagement with the debates around the Anthropocene by challenging the dominant techno-rational agenda that often prevails in socio-political and academic discussions.
Handbook of Feminist Research Methodologies in Management and Organization Studies
The Handbook of Feminist Research Methodologies in Management and Organization Studies focuses on the interlinkages between feminist theories, methodologies and research methods, and their practical implementation in business and management research. Featuring contributions from leading scholars in the field of management and organization studies, this groundbreaking Handbook analyses key theoretical texts and their methodological implications, as well as topical approaches including postcolonial feminism and critical race theory. This title contains one or more Open Access chapters.
A Research Agenda for Organization Studies, Feminisms and New Materialisms
Explaining why contemporary problematic phenomena require a more expansive understanding than what is allowed in conventional organizational studies scholarship, this forward-looking Research Agenda brings insights from recent feminist new materialisms and critical posthumanist theorizing into the field of organization studies.
Rethinking Free Time
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Science, Technology, Policy and International Law
This book presents innovative insights into the intersections between science, technology, and society, and particularly their regulation by the law. Departing from the idea that law and science have similar methods and objectives, the book deals with problems, and solutions, that source from these interactions: concerns on how to integrate scientific evidence into trials, how to best regulate new technologies, or whether technological innovations could improve democratic legitimacy, create new regulatory tools or even new spaces of regulation, and what is the impact on the society. The edited collection, by building on a functionalist and comparatist approach, offers answers to how to best integrate law, science, and technology in policy-making and reviews the current attempts made at the transnational and international levels. Case studies, ranging from emerging technologies via environmental protection to statistics, are complemented by a solid theoretical framework, all of which seek to provide readers with tools for critical thinking in the reassessment of the relationship among theory, practice, political goals, and international regulation.
After the Anthropocene
This book discusses the geological time that will follow the human-dominated epoch and ways to move there. In addition to an editorial, a total of five articles are published in this volume. The articles engage with a variety of social science disciplines-ranging from economics and sociology to philosophy and political science-and connect to natural science's insights into the Anthropocene. The volume calls for going beyond anthropocentrism in sustainability theory and practice in order to exit the Anthropocene with applications and insights in the contexts of politics, energy, tourism, food and management. We hope that you will find this book interesting and helpful in contributing to sustainable change.
Marketing Management
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumpt...
Critical Discourse Analysis of Chinese Advertisement
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being polit...
Research in Consumer Behavior
Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
