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All for Love
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Cognitive Psychology
First published in 1967, this seminal volume by Ulric Neisser was the first attempt at a comprehensive and accessible survey of Cognitive Psychology; as such, it provided the field with its first true textbook. Its chapters are organized so that they began with stimulus information that came 'inward' through the organs of sense, through its many transformations and reconstructions, and finally through to its eventual use in thought and memory. The volume inspired numerous students enter the field of cognitive psychology and some of the today's leading and most respected cognitive psychologists cite Neisser's book as the reason they embarked on their careers.
Techniques of Attitude Scale Construction. --
"This book is concerned with techniques for the construction of attitude scales. Once a set of attitude statements has been collected, there are two general methods that have been used in the development of attitude scales. One of these methods involves the use of a judging group. The judging group is not asked to respond to the statements in terms of their own agreement or disagreement with them, but rather to judge the degree of favorableness or unfavorableness expressed by each statement. These judgments are then used as a basis for determining scale values of the statements upon a psychological continuum. Once the scale values of the statements are known, subjects can then be asked to ex...
Schedules of Reinforcement
The contingent relationship between actions and their consequences lies at the heart of Skinner’s experimental analysis of behavior. Particular patterns of behavior emerge depending upon the contingencies established. Ferster and Skinner examined the effects of different schedules of reinforcement on behavior. An extraordinary work, Schedules of Reinforcement represents over 70,000 hours of research primarily with pigeons, though the principles have now been experimentally verified with many species including human beings. At first glance, the book appears to be an atlas of schedules. And so it is, the most exhaustive in existence. But it is also a reminder of the power of describing and explaining behavior through an analysis of measurable and manipulative behavior-environment relations without appealing to physiological mechanisms in the brain. As en exemplar and source for the further study of behavioral phenomena, the book illustrates the scientific philosophy that Skinner and Ferster adopted: that a science is best built from the ground up, from a firm foundation of facts that can eventually be summarized as scientific laws.
The Brownies
Hordes of grotesque and comical little elves swarm on every page, intent on mischief or merry-making. cf. Children's catalog. H.W. Wilson Co.
