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Cause-Related Marketing
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
The Creatures of Man
A future war is being fought across the galaxy and the key to victory can be found on the legendary lost world where humanity originated--Earth. This future saga is here assembled for the first time, as well as several bonus short novels in a huge volume of highly original space adventure.
The Books of the Raksura
The Complete Raksura Series, by Martha Wells. Containing Cloud Roads (2011), The Serpent Sea (2012), The Siren Depths (2013).
