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Arthur W. Page
Noel Griese has written the definitive biography of public relations pioneer Arthur W. Page, whose father Walter H. Page with Frank N. Doubleday in 1900 created the publishing house of Doubleday, Page & Co. Arthur Page joined the firm as a reporter on the World's Work magazine after graduating from Harvard in 1905. In 1913, when his father was named U.S. ambassador to Great Britain, Arthur Page became editor of the World's Work. He remained with Doubleday until 1926 except for one break during World War I during which he served on the propaganda staff of Gen. John J. "Black Jack" Pershing. In 1927, he left Doubelday to become the public relations vice president of AT&T, then America's larges...
Becoming the Arsenal
Becoming the Arsenal discusses one of the three signal events that transformed the relationship of government and the private sector in directing the American economy. The first was the Great Depression and the government's New Deal recovery program. The second was the gradual abandonment of the monetary Gold Standard, or the "floating" of the dollar between 1933 and the 1970s. Third, and least appreciated, was the mobilization of the American economy to confront the threat of the Axis ascendancy in World War II. Becoming the Arsenal places the events of this economic mobilization in its political-economic context and evaluates its performance in terms of prevailing military and political realities. The book is structured in three parts. The first deals with the decision to mobilize in May-June 1940. The second part relates the importance of the World War I experience and the economic diplomatic environment of the late 1930s. The final part examines the shift from a partial mobilization to the commitment to a "Victory Plan" in the fall of 1941, and achievement of complete mobilization and its consequences, in early 1943.
Journal
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The Theatre of Robert Wilson
The first comprehensive study of the leading American avant-garde theatre director Robert Wilson.
The Naked Socialist
The Naked Socialist is the real story of socialism. Complete, easy to read, no jargon, well documented, and gives a fascinating look at the raw decay of culture and economy now at work in America. It also provides a beautifully described explanation of the lasting principles of prosperity and constitutional freedoms that must be restored relatively quickly. The Naked Socialist strips away the fakery, the false hopes, the hollow dreams, and the meaningless promises that socialists have foisted on countless millions---not just for the present, but over thousands of years. With clear, brief, and step-by-step examples and anecdotes, the author explains what socialism is, where it came from, how ...
St. Nicholas
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Behavioral Finance: The Second Generation
Behavioral finance presented in this book is the second-generation of behavioral finance. The first generation, starting in the early 1980s, largely accepted standard finance’s notion of people’s wants as “rational” wants—restricted to the utilitarian benefits of high returns and low risk. That first generation commonly described people as “irrational”—succumbing to cognitive and emotional errors and misled on their way to their rational wants. The second generation describes people as normal. It begins by acknowledging the full range of people’s normal wants and their benefits—utilitarian, expressive, and emotional—distinguishes normal wants from errors, and offers guidance on using shortcuts and avoiding errors on the way to satisfying normal wants. People’s normal wants include financial security, nurturing children and families, gaining high social status, and staying true to values. People’s normal wants, even more than their cognitive and emotional shortcuts and errors, underlie answers to important questions of finance, including saving and spending, portfolio construction, asset pricing, and market efficiency.
The McConnel and McConnell Families
"With extensive data provided by many family members."
Witches & Magic-makers
Presents the practices, rituals, an roles of witches and magic makers around the world and throughout history.
The Documentarian
In this complete guide to making documentaries, readers will find a primer that Library Journal notes "abundantly supplies suggestions for those in the business" and says "casual readers will savor stories about the genre’s history.” “I have a great idea for a documentary. Now what do I do?” The Documentarian: The Way to a Successful and Creative Professional Life is the ultimate go-to source for making documentaries. It explains how to conceive, shoot, and sell a documentary, along with specific advice overall in how to succeed in the independent film business. Included is wisdom from experts like film agents, publicists, festival directors, and award-winning documentary filmmakers ...
