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Mr. ASDA
A review of seven interesting years with the World's largest company, WalMart, in an unusual Events and PR role in the UK. Includes a whole chapter full of interesting facts about WalMart, and its UK subsidary ASDA Supermarkets.
Scoring Points
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
CIM Coursebook 06/07 Marketing Fundamentals
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Gangsta Granny Strikes Again!
‘Walliams balances high comedy with an emotional message’ Daily Mail ‘Walliams does comedy with profound, genuine heart’ Guardian
The Perfective Rites and Other Writings of Alexander Wilder
This is the fourth volume of a series of Collected Writings of Alexander Wilder, 410 pages, Preface and Index. The 56 Wilder articles here include 8 from Johnson's "The Platonist" and "Blibliotheca Platonica," with Wilder's series "Platonic Technology" which is a glossary of 265 terms important in Greek Philosophy. Other articles include "Bacchus the Prophet-God," "Paul the Founder of Christianity," "Hebrew and Christian Occultism," "The Religions of Ancient Greece and Rome," and "A Study of Plato's Phaedo." Wilder was one of the best students of Platonism and Ancient History of his time, and there is much information on the Eleusinian, Cabeirien, Bacchic/Dionysian, Egyptian and Mithraic Mysteries. He was editor of H.P. Blavatsky's "Isis Unveiled" and she held that only Wilder and Thomas Taylor had a deep intuition on Platonic subjects.
Supertato Veggies Assemble
The slapstick sequel to the bestselling Supertato, by picture book geniuses Sue Hendra and Paul Linnet - guaranteed to have children rolling around with laughter! The Evil Pea is back on the loose and there's anarchy in the supermarket aisles again! Can our supermarket superhero divert disaster? Or is he going to need backup? The fabulous character from Sue Hendra and Paul Linnet, the bestselling, award-winning creators of Barry the Fish with Fingers, I Need a Wee and Norman the Slug with the Silly Shell. Perfect for fans of Oi Frog! Praise for Supertato: 'Hilarious... One of the funniest picture books this year - read it and laugh out loud!' Creative Steps Magazine 'Hendra introduces anothe...
Foundations of Corporate Success
As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years.
Managing Modernity
Managing Modernity: Beyond Bureaucracy? offers theoretical perspectives and substantive insights on the future of bureaucracy in different organizational contexts. It includes contributions from internationally renowned scholars working in the fields of organization theory, public administration, and information systems.
Kicking Down the Doors
"A history of Indigenous filmmakers from 1968-1993 including non Indigenous films for and about Indigenous people". Annotation pending.
