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A Profile of the Steel Industry
Steel companies were at the birth of the modern business corporation. The first billion dollar corporation ever formed was U.S. Steel in 1901. By the mid-twentieth century the steel mill and the automobile plant were the two pillars upon which the twentieth century industrial economy rested. Given the scale of capital and operations, vertical integration was seen to be pivotal, from the raw materials of iron ore and coal on one end of the supply chain to the myriad of finished products on the other. By the end of the twentieth century, however, things had dramatically changed. Take a look inside for a brilliant and concise history of the steel industry. The author has put together a true pre...
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Sustainable Animal Agriculture
The agricultural activities are often based on individual producer's decisions and on their attitudes, knowledge and level of technology. It is however also based on political and economic considerations, attitudes and opinions from the society. Thus, continuously updated scientifically based knowledge, both from an environmental, social and economic view, need to be disseminated and applied with a much increased ambition. Technological facts may be well known, but still strong social and economic reasons and pressure from outside to make short term profits hinders the appropriate application of relevant measures. This is the reason why we have all parts of the sustainability concept covered in our texts: the ecological, the social, the economical, and the institutional/juridical. "Sustainable agriculture" has become a popular way of expressing that what society wants is an environmentally sound, productive, economically viable, and socially desirable agriculture.
