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The Search for Ernest Bramah
"Ernest Bramah is an author who protected his privacy so successfully he has until now defeated all attempts at a biography. After ten years of meticulous investigation, Aubrey Wilson has finally been able to uncover the story of his life and his work. The research has revealed an enigma - a man of contradictions and contrasts; a paranoia to conceal all personal information and to maintain his seclusion battled with his skill in self-promotion and marketing; strong right-wing views held alongside his essential kindness and concern for the underdog; the macabre and sadistic elements in his writing that belie his courteous, urbane and cultured life; a strong personal moral code clashing with h...
Aubrey's brief lives
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The Marketing of Industrial Products
First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. He goes on to stress the need to set industrial marketing into a wider perspective and, at the same time, to provide for the urgent requirements of students for a basic authoritative book. Each chapter (with one exception) is an original contribution, especially commissioned for the book which has been devised and edited as an integrated work. The editor comments that there can be few if any people who are able to write with equal authority on each function of marketing. He has therefore invited eighteen leaders in their own particular function to contribute to this book. It immediately establishes itself as a standard work. This is a must read for students of marketing and business management.
Marketing Audit Handbook
This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical solutions; guidance on how to identify no-cost and low-cost marketing and sales techniques; and detailed checklists, backed up with examples and case histories to illustrate application. This text brings together tools, checklists and techniques to enable the reader to put together internal marketing audits that are applicable to any organization. It is accompanied by a free CD-ROM.
