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Aile ve Tüketici Bilimleri
Aileyi toplumun en temel ve ayrıca bir tüketim ünitesi olarak tüm çalışmalarının odak noktasına koyan Aile ve Tüketici Bilimleri (ATB); kişi, aile, kurum ve dolayısıyla toplumun yerel, ulusal ve evrensel düzeyde arzulanan yaşam kalitesine ulaşmasını sağlamaya yardımcı olmak amacıyla çalışmalar yapmaktadır. Bu alanda çalışan aile ve tüketici ekonomistleri ise kişi ve ailelerin yaşam kalitesini yükselten, yetişkin eğitimi veren, tüketicinin korunmasına ve eğitimine yönelik çalışmalar yapan çeşitli kamu, özel kurum ve kuruluşlarda mesleklerini icra etmekte ve önemli roller üstlenmektedirler. Bu kapsamda uluslararası bir bakış açısı ve geni...
GÜNCEL GELİŞMELER IŞIĞINDA SOSYAL SORUNLAR I
İnsanlık tarihi boyunca toplumlarda köklü değişimlere neden olan gelişmeler yaşanmış olup bu gelişmelerden biri de Sanayi Devrimi olmuştur. Sanayi Devrimi ile toplumların ekonomik, sosyal, kültürel ve siyasi yapısında önemli değişimler yaşanmış ve Sanayi Devrimi ile başlayan bu değişim süreci günümüzde hala devam etmektedir. Buhar makinesinin icadı ile başlayan üretimin bant sistemine aktarılması ile devam eden bu süreçte başta üretim miktarının ve verimliliğin artması, ticaretin gelişmesi gibi iktisadi alanda olumlu gelişmelerle birlikte işsizliğin ve yoksulluğun artması gibi olumsuz gelişmeler de yaşanmıştır. Üretim fabrika çatısı a...
Anneleri Anlayan Marka Olmak
“Tüketiciler sadece ürün satın almaz, hikâyeler, deneyimler, yaşamlarını zenginleştirecek fikirler satın alırlar.” Türkiye’nin her köşesini dolaşarak reklam, pazarlama ve strateji dünyasında geçirdiğim 17 yıllık süreçte, farklı sosyo-ekonomik sınıflardan annelerle sohbet etme fırsatı yakaladım. Annelerin markalardan beklentilerini anlamak için birebir video çekimler gerçekleştirirken, anneleri hedefleyen kurum ve firmaların yöneticileri ile de röportajlar yaptım. Bu süreçte Türkiye’de dört farklı anne profili olduğunu tespit ettim: ev kadını, çalışan, çocuğu için işi bırakan ve bekâr anneler. Hem reklam ajansı sahibi, hem stratejist hem de anne olarak yaptığım araştırmalarla ortaya çıkardığım Anneleri Anlayan Marka Olmak adlı kitabım, annelere daha hızlı erişmek, marka sadakati oluşturmak, sürdürülebilir satış başarısı sağlamak isteyen markalar için vazgeçilmez bir rehber olacağını düşünüyorum. Okuduğunuzda ne kadar haklı olduğumu göreceksiniz. Esra Baykal İstanbul, 2019
Children and Advertising
In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.
DISADVANTAGED GROUPS: A SOCIAL POLICY PERSPECTIVE
Universal Declaration of Human Rights begins as “All human beings are born free and equal in dignity and rights.” and “Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status.” But some segments of the society have more rights and freedoms than “others”. Although the “Others” have been given names such as Groups that Need Special Protection, they are now called Disadvantaged Groups and include children, young people, addicts, the elderly, the disabled, immigrants, minorities, ex-convicts, women, single-parent families, the poor. Considering that the majority of the world’s population consists of children, young people, women and the elderly, it is obvious that the problems of disadvantaged groups are actually the problems of society. Although the groups are counted individually, a person is in more than one group; The disadvantaged poor child can grow up to be a woman who becomes a single parent.
Psychological, Social, and Cultural Aspects of Internet Addiction
Addiction is a powerful and destructive condition impacting large portions of the population around the world. While typically associated with substances, such as drugs and alcohol, technology and internet addiction have become a concern in recent years as technology use has become ubiquitous. Psychological, Social, and Cultural Aspects of Internet Addiction is a critical scholarly resource that sheds light on the relationship between psycho-social variables and internet addiction. Featuring coverage on a broad range of topics such as human-computer interaction, academic performance, and online behavior, this book is geared towards psychologists, counselors, graduate-level students, and researchers studying psychology and technology use.
How to Market the Arts
"This chapter focuses on the development of different marketing mix concepts and how they have never aligned appropriately with nonprofit arts organizations. The chapter starts with a discussion of the nonprofit arts, how they came into existence as we know them today, and how the challenges of our market economy affect them"--
Insurance Law in Turkey
Derived from the renowned multi-volume International Encyclopaedia of Laws, this book provides valuable practical insight into both public supervisory legislation concerning insurance and private insurance contract law in Turkey. An informative general introduction surveying the legal, political, financial, and commercial background and surroundings of insurance provides a sound foundation for the specific detail that follows. The book covers all essential aspects of the law and regulation governing insurance policies and instruments. Its detailed exposition includes examination of the form of the insurance company and its reserves and investments; the insurance contract; the legal aspects o...
Internet and Technology Addiction: Breakthroughs in Research and Practice
Addiction is a powerful and destructive condition impacting large portions of the population around the world, and because of ubiquitous technology, social networking and internet addiction have become a concern in recent years. With all ages affected by the fear of missing out, which forces them to stay continually connected in order to stay up-to-date on what others are doing, new research is needed to prevent and treat anxieties caused by internet use. Internet and Technology Addiction: Breakthroughs in Research and Practice is an authoritative resource for the latest research on the social and psychological implications of internet and social networking addiction, in addition to ways to manage and treat this unique form of addiction. Highlighting a range of pertinent topics such as digital addiction, social isolation, and technology servitude, this publication is an ideal reference source for psychologists, cyberpsychologists, cybersociologists, counselors, therapists, public administrators, academicians, and researchers interested in psychology and technology use.
Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry
In an ever-changing economy, market specialists strive to find new ways to evaluate the risks and potential reward of economic ventures by assessing the importance of human reaction during the economic planning process. The Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry presents an interdisciplinary, comparative, and competitive analysis of the thought processes and planning necessary for individual and corporate economic management. This publication is an essential reference source for professionals, practitioners, and managers working in the field of finance, as well as researchers and academicians interested in an interdisciplinary approach to combine financial management, sociology, and psychology.
