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Vegetation and Production Ecology of an Alaskan Arctic Tundra
This volume on botanical research in tundra represents the culmination of four years of intensive and integrated field research centered at Barrow, Alaska. The volume summarizes the most significant results and interpretations of the pri mary producer projects conducted in the U.S. IBP Tundra Biome Program (1970-1974). Original data reports are available from the authors and can serve as detailed references for interested tundra researchers. Also, the results of most projects have been published in numerous papers in various journals. The introduction provides a brief overview of other ecosystem components. The main body presents the results in three general sections. The summary chapter is an attempt to integrate ideas and information from the previous papers as well as extant literature. In addition, this chapter focuses attention on pro cesses of primary production which should receive increased emphasis. Although this book will not answer all immediate questions, it hopefully will enhance future understanding of the tundra, particularly as we have studied it in Northern Alaska.
Microwave Methods in Organic Synthesis
This book presents critical reviews of the present position and future trends in modern chemical research. It contains short and concise reports on chemistry, each written by the world renowned experts. The book is still valid and useful after 5 or 10 years. More information as well as the electronic version of the whole content is available at: springerlink.com. The book will interest scientists and practitioners in the mentioned fields and in industry.
Microwaves in Organic Synthesis
The third edition of the bestselling two-volume reference covers everything you need to know about microwave technology for synthesis - from the best equipment to nonthermal effects, from solid-support reactions to catalysis. Completely revised and updated with half of the authors completely new to the project, this comprehensive work is clearly divided into two parts on the fundamentals of microwave irradiation, and application of microwaves and synergies with other enabling techniques. Also new to this edition are chapters on on-line monitoring, flow chemistry, combination with ultrasounds and natural products, including multicomponent reactions. An indispensable source for organic, catalytic, physical, and medicinal chemists.
Exploiting Chemical Diversity for Drug Discovery
Conceptual and technological advances in chemistry and biology have transformed the drug discovery process. Evolutionary pressure among the diverse scientific and engineering disciplines that contribute to the identification of biologically active compounds has resulted in synergistic improvements at every step in the process. Exploiting Chemical Diversity for Drug Discovery encompasses the many components of this transformation and presents the current state-of-the-art of this critical endeavour. From the theoretical and operational considerations in generating a collection of compounds to screen, to the design and implementation of high-capacity and high-quality assays that provide the mos...
Sensory Marketing
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Index Medicus
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Sensory Marketing
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Handbook of Research Methods for Tourism and Hospitality Management
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
