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Sensory Marketing
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Van Dijk Rules
If Van Dijk is your favourite football superstar, then this is the book for you Discover how he went from playing football in cages and in the streets in the Netherlands to being named the UEFA Men's Player of the Year in 2019. Learn how Van Dijk came to captain the Netherlands national team and become one of the strongest defenders in the world, currently playing for Liverpool. Football Superstars: Van Dijk Rules is written in an engaging and accessible style that's ideal for emerging and reluctant readers. The simple narrative text is supplemented with cartoons and visual jokes, and presented with an energetic, graphic look. Sections and chapters make it easy to navigate and fun to dip in and out of. A supporting cast of players, managers, TV pundits - and even the authors themselves - chip in with quotes, jokes and comments to add to the playful and informative fun.
The Digital Divide
Contrary to optimistic visions of a free internet for all, the problem of the ‘digital divide’ – the disparity between those with access to internet technology and those without – has persisted for close to twenty-five years. In this textbook, Jan van Dijk considers the state of digital inequality and what we can do to tackle it. Through an accessible framework based on empirical research, he explores the motivations and challenges of seeking access and the development of requisite digital skills. He addresses key questions such as: Does digital inequality reduce or reinforce existing, traditional inequalities? Does it create new, previously unknown social inequalities? While digital inequality affects all aspects of society and the problem is here to stay, Van Dijk outlines policies we can put in place to mitigate it. The Digital Divide is required reading for students and scholars of media, communication, sociology, and related disciplines, as well as for policymakers.
The Network Society
The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates, including: • the long history of social media and Web 2.0: why it′s not as new as we think • digital youth culture as a foreshadow of future new media use • the struggle for control of the internet among Microsoft, Google, Apple and Facebook • the contribution of media networks to the current financial crisis • complete update of the literature on the facts, theories, trends and technologies of the internet • new features for students with boxes of chapter questions, conclusions and boxed explanations of key concepts This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
Fundamental Rights and Principles
Pieter van Dijk has devoted his working life to the theory and practice of fundamental rights and principles. Therefore, it may not come as a surprise that his liber amicorum is devoted to these values. Many of his friends and colleagues - from, inter alia, the Council of State of the Netherlands, the European Court of Human Rights in Strasbourg, the European Commission for Democracy through Law of the Council of Europe - have contributed to this volume. They have analyzed fundamental rights and principles from various perspectives, including preconditions for safeguarding fundamental rights; the interaction between the Strasbourg, Luxembourg, and national courts; and constitutional review.
The Deepening Divide
The Deepening Divide: Inequality in the Information Society explains why the digital divide is still widening and, in advanced high-tech societies, deepening. Taken from an international perspective, the book offers full coverage of the literature and research and a theoretical framework from which to analyze and approach the issue. Where most books on the digital divide only describe and analyze the issue, Jan van Dijk presents 26 policy perspectives and instruments designed to close the divide itself.
Elite Discourse and Racism
"This study of 'elite racism,' which can be subtle but is in fact pervasive and sometimes mundane, is an important contribution to the study of racism and a fine example of comparative race and ethnic studies. Intended for undergraduate and graduate students and scholars, it can also be profitably read by anyone interested in understanding the multiple manifestations of racism in U.S. and European societies." --Choice
Discourse and Knowledge
Both 'discourse' and 'knowledge' are fundamental concepts, but they are often treated separately. The first book to adopt a multidisciplinary approach to studying the relationship between these concepts, Discourse and Knowledge introduces the new field of epistemic discourse analysis and uses a wide range of examples to illustrate the theory.
Discourse and Context
How do social situations influence language use, discourse and conversation? This book is a monograph which presents a multidisciplinary theory of context and the way context influences language use and discourse. Unlike in earlier approaches, contexts are not defined as objective social 'variables', such as gender or age. Rather, they are constructs of the participants themselves, that is, 'subjective definitions of the communicative situation' that are made explicit in the sociocognitive notion of context models. These models dynamically control all language use, make sure that discourses are appropriate in the communicative situation and hence are the basis of pragmatics. In this book, context models are studied especially from a (socio) linguistic and cognitive perspective. In another book published by Cambridge University Press, Society and Discourse, Teun A. van Dijk develops the social psychological, sociological and anthropological dimensions of the theory of context.
Mane (Ultimate Football Heroes) - Collect Them All!
Meet Sadio Mané - Ultimate Football Hero Sadio Mané is one of Liverpool FC's 'Fab Four'. Along with Mo Salah, Roberto Firmino and Xherdan Shakiri, Sadio's goals have helped make Liverpool the deadliest attacking team in the Premier League. Since he moved to the Premier League, Sadio has been setting the bar to new heights - from scoring the fastest hat-trick in history to becoming the most expensive African footballer ever. There is no stopping the Fab Four, and the sky is the limit for Sadio Mané. Ultimate Football Heroes is a series of biographies telling the life stories of the biggest and best footballers in the world and their incredible journeys from childhood fan to superstar professional player. Written in fast-paced, action-packed style these books are perfect for all the family to collect and share.
