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Van Dijk Rules
If Van Dijk is your favourite football superstar, then this is the book for you Discover how he went from playing football in cages and in the streets in the Netherlands to being named the UEFA Men's Player of the Year in 2019. Learn how Van Dijk came to captain the Netherlands national team and become one of the strongest defenders in the world, currently playing for Liverpool. Football Superstars: Van Dijk Rules is written in an engaging and accessible style that's ideal for emerging and reluctant readers. The simple narrative text is supplemented with cartoons and visual jokes, and presented with an energetic, graphic look. Sections and chapters make it easy to navigate and fun to dip in and out of. A supporting cast of players, managers, TV pundits - and even the authors themselves - chip in with quotes, jokes and comments to add to the playful and informative fun.
The Network Society
The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates, including: • the long history of social media and Web 2.0: why it′s not as new as we think • digital youth culture as a foreshadow of future new media use • the struggle for control of the internet among Microsoft, Google, Apple and Facebook • the contribution of media networks to the current financial crisis • complete update of the literature on the facts, theories, trends and technologies of the internet • new features for students with boxes of chapter questions, conclusions and boxed explanations of key concepts This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
The Digital Divide
Contrary to optimistic visions of a free internet for all, the problem of the ‘digital divide’ – the disparity between those with access to internet technology and those without – has persisted for close to twenty-five years. In this textbook, Jan van Dijk considers the state of digital inequality and what we can do to tackle it. Through an accessible framework based on empirical research, he explores the motivations and challenges of seeking access and the development of requisite digital skills. He addresses key questions such as: Does digital inequality reduce or reinforce existing, traditional inequalities? Does it create new, previously unknown social inequalities? While digital inequality affects all aspects of society and the problem is here to stay, Van Dijk outlines policies we can put in place to mitigate it. The Digital Divide is required reading for students and scholars of media, communication, sociology, and related disciplines, as well as for policymakers.
The Deepening Divide
The Deepening Divide: Inequality in the Information Society explains why the digital divide is still widening and, in advanced high-tech societies, deepening. Taken from an international perspective, the book offers full coverage of the literature and research and a theoretical framework from which to analyze and approach the issue. Where most books on the digital divide only describe and analyze the issue, Jan van Dijk presents 26 policy perspectives and instruments designed to close the divide itself.
Sensory Marketing
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Markov Decision Processes in Practice
This book presents classical Markov Decision Processes (MDP) for real-life applications and optimization. MDP allows users to develop and formally support approximate and simple decision rules, and this book showcases state-of-the-art applications in which MDP was key to the solution approach. The book is divided into six parts. Part 1 is devoted to the state-of-the-art theoretical foundation of MDP, including approximate methods such as policy improvement, successive approximation and infinite state spaces as well as an instructive chapter on Approximate Dynamic Programming. It then continues with five parts of specific and non-exhaustive application areas. Part 2 covers MDP healthcare appl...
Mane (Ultimate Football Heroes) - Collect Them All!
Meet Sadio Mané - Ultimate Football Hero Sadio Mané is one of Liverpool FC's 'Fab Four'. Along with Mo Salah, Roberto Firmino and Xherdan Shakiri, Sadio's goals have helped make Liverpool the deadliest attacking team in the Premier League. Since he moved to the Premier League, Sadio has been setting the bar to new heights - from scoring the fastest hat-trick in history to becoming the most expensive African footballer ever. There is no stopping the Fab Four, and the sky is the limit for Sadio Mané. Ultimate Football Heroes is a series of biographies telling the life stories of the biggest and best footballers in the world and their incredible journeys from childhood fan to superstar professional player. Written in fast-paced, action-packed style these books are perfect for all the family to collect and share.
Discourse and Knowledge
Both 'discourse' and 'knowledge' are fundamental concepts, but they are often treated separately. The first book to adopt a multidisciplinary approach to studying the relationship between these concepts, Discourse and Knowledge introduces the new field of epistemic discourse analysis and uses a wide range of examples to illustrate the theory.
The Handbook of Discourse Analysis
The Handbook of Discourse Analysis makes significant contributions to current research and serves as a comprehensive and authoritative guide to the central issues in contemporary discourse analysis. Features comprehensive coverage of contemporary discourse analysis. Offers an overview of how different disciplines approach the analysis of discourse. Provides analysis of a wide range of data, including political speeches, everyday conversation, and literary texts. Includes a varied range of theoretical models, such as relevance theory and systemic-functional linguistics; and methodology, including interpretive, statistical, and formal methodsFeatures comprehensive coverage of contemporary discourse analysis.
