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Publish Your Book
Publish Your Book: Proven Strategies and Resources for the Enterprising Author is a professional guide to publishing success for the new and struggling author. With insider tips, up-to-date marketing strategies, timelines, and other resources, this book offers a comprehensive tour of the world of book publishing to help authors successfully navigate the industry. Whether you write fiction or nonfiction, this book will help you write your book for a target audience, build promotion into your book, write a successful query letter and book proposal, choose the right publishing option for your book, establish or strengthen your platform, get your book into bookstores, and successfully promote and sell your book. Authors and publishers in any genre and at any stage of the publishing process will benefit from this comprehensive resource, which is an exceptional companion to Promote Your Book (Allworth Press, 2011).
Flower Breeding and Genetics
Floriculture is one of the fastest-growing sectors of commercial agriculture. This book provides a unique and valuable resource on the many issues and challenges facing flower breeders, as well as the industry at-large. Featuring contributions from 32 international authorities, it offers tools and directions for future crop domestication and enhancement as well as offers essential information for breeding a wide range of floriculture crops.
Post-Truth
2016 marked the birth of the post-truth era. Sophistry and spin have coloured politics since the dawn of time, but two shock events - the Brexit vote and Donald Trump's elevation to US President - heralded a departure into murkier territory. From Trump denying video evidence of his own words, to the infamous Leave claims of £350 million for the NHS, politics has rarely seen so many stretching the truth with such impunity. Bullshit gets you noticed. Bullshit makes you rich. Bullshit can even pave your way to the Oval Office. This is bigger than fake news and bigger than social media. It's about the slow rise of a political, media and online infrastructure that has devalued truth. This is the story of bullshit: what's being spread, who's spreading it, why it works - and what we can do to tackle it.
Innovation in the Arts
This concise guide aims to increase what we understand by innovation in the arts and identify and support opportunities and strategies for the unique ways in which artists and arts administrators think about, engage in, and pursue successful innovation in their diverse creative practice. Innovations in the Arts are often marginalised from a research perspective, in part because of the lack of a sound and compelling theoretical framework to support and explain process distinctions from business and management innovation. This book identifies three key concepts - art innovation, art movement innovation, and audience experience innovation - supported by formal theory for each concept presented ...
Geranium and Pelargonium
Confusion about the genera Geranium and Pelargonium existed even before Linnaeus' binomial system of classification bundled both into the former category in 1753. Despite later evaluations that separated the two, many practitioners of alternative medicine and aromatherapists, among others, remain unaware of the distinction. Laymen and plant sales personnel are often equally in the dark, as the majority of garden center 'geraniums' are Pelargonium species and cultivars. This work aims to dispel myths and peel away layers of incorrect and muddled information which contribute to the unclear image of the genera. Geranium and Pelargonium: The Genus Geranium and Pelargonium features discussion and...
Tomato Plant Culture
While tomatoes continue to be one of the most widely grown plants, the production and distribution of tomato fruits have been changing worldwide. Smaller, flavorful tomatoes are becoming more popular than beefsteak tomatoes, greenhouse-grown tomatoes have entered the marketplace, and home gardeners are using the Internet to obtain information for g
Ball Redbook: Greenhouses and equipment
This professional horticulture reference, which has been in print continuously since 1932, is fully revised and updated in this new edition. Based on real-life experiences from industry professionals including growers and equipment and greenhouse manufacturers, the presented information covers all aspects of greenhouse equipment -- the structures themselves, benches, irrigation, curtains, environmental controls, machination, and the greenhouse as a retail facility. The most recent developments in greenhouse evolution are discussed, as are the varieties of available greenhouse structures, from free-standing and gutter-connected greenhouses to shade houses and open-roof greenhouses. Information on the business side of managing a greenhouse is provided, including how to market products and how to operate a retail store from a greenhouse.
Middle-Class Lifeboat
A comprehensive guide to safeguard your livelihood, income, and standard of living through the ups and downs of any economy. Most Americans, no matter what their economic circumstances, identify themselves as middle class. A recent Gallup poll showed that 63% consider themselves upper-middle or middle class. And they are feeling burned out and squeezed, under pressure to bring home more and more money just to maintain their standard of living. Middle Class Lifeboat is an answer to that pressure, a comprehensive guide to living a more stress-free lifestyle. Part I: Safeguarding Your Livelihood: profiles the 53 best jobs to have to be self- sufficient whether the economy is up or down. Part II: Safeguarding Your Income: 6 ways to extend your earnings, that don't always involve money. Part III : Safeguarding Your Standard of Living: 10 off-the-grid lifestyle choices to increase your quality of life
