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Managing Public Relations
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
A Cognitive Psychology of Mass Communication
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary referenc...
Security Risk Management
Security Risk Management is the definitive guide for building or running an information security risk management program. This book teaches practical techniques that will be used on a daily basis, while also explaining the fundamentals so students understand the rationale behind these practices. It explains how to perform risk assessments for new IT projects, how to efficiently manage daily risk activities, and how to qualify the current risk level for presentation to executive level management. While other books focus entirely on risk analysis methods, this is the first comprehensive text for managing security risks. This book will help you to break free from the so-called best practices ar...
Explorations in Social Theory
George Ritzer is one of the leading social and cultural commentators of the present day. In this essential new book he considers some of the main tendencies in contemporary social theory. Included here are Ritzer′s latest reflections on the uses and misuses of metatheory. According to Ritzer, sociology is a multiparadigm science. The differences and intensities of rivalries between paradigms are often very confusing for students and even for professional sociologists. This book seeks to find a way out of the confusion by sketching out the lineaments of a new integrated sociological paradigm and demonstrates how this paradigm can be applied. It shows the various ways in which Ritzer has developed rationalization theory to shed light on professional integration, the shape of consumer culture, hyperrationality and the state of sociology today.
Campaspe and Sappho and Phao
This is the finest critical edition of the two earliest comedies written by John Lyly. The text of "Sappho and Phao" is based on a first edition that was never before recognized as such. The text of "Campaspe" has also been take from early editions. The substantial introductions and commentary notes give a new view of Lyly's learning, style, wit and theatrical genius, along with the presentation of the battle of the sexes that offered such vital models for the early Shakespeare. The editors have worked to ensure that the two plays in this joint edition will compliment and illuminate each other. The plays are set in their historical, literary and theatrical context. With modernized spelling, explanations of difficult passages and extensive footnotes, this book will be a welcome addition for anyone interested in English Renaissance drama.
Social Science Research in India
Copyright: Indian Council of Social Science Research.
Sky Storming Yankee
This is a new release of the original 1937 edition.
Think Tanks Across Nations
Brings attention to the extent of think tank development in countries including Malaysia, Russia, Japan, Italy, the US, and Australia, and explores their involvement in the policy process. Each chapter begins with an empirical and historical analysis of developments in think tanks within a country to gain insight into their diverse forms and behaviors, and compares think tank activity in different countries in an attempt to understand why they have developed differently. Distributed by St. Martin's Press. Annotation copyrighted by Book News, Inc., Portland, OR
