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Creating and Managing Superior Customer Value
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
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Human Capital Formation for the Fourth Industrial Revolution
Advances in technological innovations, automation, and the latest developments in artificial intelligence (AI) have revolutionized the nature of work and created a demand for a new set of skills to navigate the Fourth Industrial Revolution (Industry 4.0). Therefore, it is necessary to equip displaced workers with a new set of skills that are essential for conversion into technical or other functional areas of business. Human Capital Formation for the Fourth Industrial Revolution is an essential research publication that recognizes the need to revitalize human capital formation for graduate employability in Industry 4.0 and discusses new skills and competencies needed to cope with the challen...
Finance and Strategy
The boundaries between CEO and CFO are blurred in the fields of strategy and finance. This volume fills this gap by discussing the main subdivisions of strategy research - corporate strategy and business strategy - and the main subdivisions of finance research - corporate finance and capital markets.
Research in Competence-Based Management
Focuses on a range of fundamental issues in developing competence-base theory and in undertaking competence-based research intended to contribute to management theory development. This work assesses the areas in which restatements or extensions of competence theory may be needed or would be useful.
Human Resource Management
Indispensable for managers and management students, this handbook illustrates how to effectively manage people and offers practical insight in human resource departments. Discussions concerning South African labor legislation, human resource planning, motivating and retaining staff, and managing labor relations in the workplace are included in this useful guide.
The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy
This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
