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Powerful Exhibit Marketing
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall ...
Grab Success by the Horns - The Proven Proactive Approach
Barbara Siskind, celebrated author and consultant, has joined forces with husband Barry Siskind, an internationally recognized speaker and writer and president of International Training and Management Company, a firm that helps corporations achieve better results from events and trade shows. He's also the bestselling author of Bumblebees Can't Fly; Powerful Exhibit Marketing; and Eagles Must Soar. In Grab Success by the Horns, the Siskinds note most careers are shaped by external forces such as peer pressure and parental expectations. Their breakthrough book teaches you how to put the control where it belongs - inside yourself - one step at a time, utilizing inspiring advice of those who took a proactive approach to earn success.
Bumblebees Can't Fly
In theory, bumblebees should not be able to fly, but they do. Because they have to. But people, no matter how smart or how skilled they might be, do not always get off the ground. We are all born with common sense, but we don't always--or often--use it. Must we drift without direction the rest of our lives? Are we doomed if we seem incapable of using our common sense? No, says bestselling author and professional speaker Barry Siskind. In Bumblebees Can't Fly, he shows you how to develop and follow his Seven Strategies of Common Sense. After mastering these simple yet shrewd strategies, you will begin to make more confident decisions, improve your foresight, listen to the wisdom already deep within you--and fly, like the bumblebees!
Exhibit Marketing and Trade Show Intelligence
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been...
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Trade Shows From One Country To The Next
Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the Next” delves into international marketing differences, with a focus specifically on global trade shows. Rather than concentrate on details about marketing, this book focuses on the needed adjustments that need be made, physically and culturally, when presenting your products and services at an international trade show. Although dedicated to trade show design and regulations, much of the information in this book speaks to effective communication skills that are required when spending a week or less marketing your services abroad. Th...
Manifest Your Soul's Purpose
Who am I? Why am I here? What is my Purpose? If you are seeking answers to these questions, then you are poised to discover your Soul’s purpose—to manifest a life of meaning, peace and joy for yourself. Manifest Your Soul’s Purpose provides practical and life-enhancing exercises to help you increase energy in your Seven Chakras, enhance your gifts and achieve your goals, as well as: - Reprogram Yourself for Success - Increase Your Life Energy - Cultivate People Who Feed Your Soul - Live in Harmony with Natural Cycles - Activate Your Intuition - Walk the Path of Love, Wisdom and Will Manifest Your Soul's Purpose is divided into three sections. The first, Balance Personality and Soul Needs, examines the different needs of the personality and soul and illustrates what "manifesting your soul's purpose" means. The second section, Transform Your Self, assists you the reader, through self-assessment exercises to determine your soul's purpose, and to examine your talents and gifts and overcome fears. The third section, Transform Your Work, offers you concrete, practical ways to bring soul into your work, and these tools will enrich your entire life.
Do Not Ignore Your Mortality
You will be hard pressed to find another book like this one. Greg has delicately pulled together a gripping message that so many adults need to hear. Only about half the adult population of Canada and the U.S. have a current and valid will. The fallout is immeasurable, wide and deep. The statistics are not improving much either. Some people don’t know where to start, while others have family members who refuse to discuss it. Greg’s well-rounded experience will help you better understand the important end of life issues, and inspire you to get your affairs in order. His unique style will entertain you. This book could change your life, in more ways than one.
