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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way busi...
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Basement Waterproofing as a business has been around since the 1930's. Not a lot of new thinking has been applied until recently. Almost every other type of home improvement area or appliance that you use has been modernized, changed, and improved. Now it's time for basement waterproofing to come of age.This book brings you the collective wisdom of thousands of basement waterproofing experts and hundreds of thousands of jobs completed. This is not a do-it-yourself book because basement waterproofing is not a do-it-yourself job. It's hard work and takes specialized knowledge, skill and equipment.The purpose of this book is to give you enough knowledge to make an educated decision on what work needs to be done to your home, who to do it, and why.9th Edition