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Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with g...
Welcome to The New Normal: Life After The Chaos
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference i...
Bringing the Soul Back to Marketing
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an intern...
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
The Jewish Anarchist Movement in America
Essential reading in Jewish labor history, culture, and radicalism. Jewish immigrants from Eastern Europe once comprised the largest segment of the anarchist movement in the United States. Part historical excavation and part memoir, Joseph Cohen chronicles both well-known events and behind-the-scenes conflicts among radicals, as well as profiles of famous personalities like Emma Goldman and Alexander Berkman and of the rank-and-file radicals who sustained the anarchist movement across North America from the 1880s to the 1940s. The Jewish Anarchist Movement in America brings Joseph Cohen’s irreplaceable 1945 Yiddish-language study of America’s Jewish anarchists to an English-speaking audience for the first time and remains the most detailed examination of this neglected history. The book also contains Cohen’s own reflections on anarchist theory and tactics, based upon his experiences and observations over four decades. Edited and fully annotated, this edition includes a wealth of supplementary information about the people, places, and events central to American anarchist history.
Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the ro...
Addicted to Smartphone
Do you find it hard to resist checking your smartphone more than it’s actually necessary? Do you know the real costs of this “relationship” you have developed with your mobile device? Yes, connectivity is good and does keep you in touch with others and updated with events in the world, but does it come only with advantages? If you’re an avid smartphone user then these questions should concern you. Unless you want more from life than immediate gratification through constant Facebook interaction, playing games, reading stuff online, taking selfies, and keeping yourself entertained thorough gadgetry you have no reason to read this book.
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times...
Issues in Media
What is the future of television? What is the impact of media violence on society? Is news quality better or worse online? Should we regulate internet and social media use, and if so, how? Will traditional print books disappear from the marketplace? These are just a sampling of the important, provocative questions in this new reader, sure to provide a solid foundation to spark lively classroom discussion. For current coverage of controversial and important issues centering on media, look to the balanced reporting, complete overviews and engaging writing that CQ Researcher has consistently provided for more than eighty years. This brief reader allows students to see the links between media, culture, business and politics, and an opportunity to view the issues from all sides while giving them a window into the relationships between media, culture, business, and politics. In addition, useful pedagogical features—pro/con debates, graphs, tables, photos, suggested readings, and bibliographies—advance critical thinking and help in study and review.
Exploring the Selfie
This volume explores the selfie not only as a specific photographic practice that is deeply rooted in digital culture, but also how it is understood in relation to other media of self-portrayal. Unlike the public debate about the dangers of 'selfie-narcissism', this anthology discusses what the practice of taking and sharing selfies can tell us about media culture today: can the selfie be critiqued as an image or rather as a social practice? What are the technological conditions of this form of vernacular photography? By gathering articles from the fields of media studies; art history; cultural studies; visual studies; philosophy; sociology and ethnography, this book provides a media archaeological perspective that highlights the relevance of the selfie as a stereotypical as well as creative practice of dealing with ourselves in relation to technology.
