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AI and Data Engineering Solutions for Effective Marketing
In the world of contemporary marketing, a challenge exists -- the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing , a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast po...
Integrating Intelligence and Sustainability in Supply Chains
Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on bridging the gap between intelligence and sustainability, this book provides a valuable resource for graduate students in business, management, industrial engineering, and industrial ecology. It serves as a unifying platform for researchers across various domains, including operations management, industrial ecology, industrial strategy, risk management, and life cycle assessment, who are passionate about sustainable and smart supply chains. This book offers a wealth of groundbreaking insights from renowned scholars a...
Digital Technologies and Applications
This book presents volume 1 of selected research papers presented at the third International Conference on Digital Technologies and Applications (ICDTA 23). This book highlights the latest innovations in digital technologies as: artificial intelligence, Internet of things, embedded systems, network technology, digital transformation and their applications in several areas as Industry 4.0, renewable energy, mechatronics, digital healthcare. The respective papers encourage and inspire researchers, industry professionals, and policymakers to put these methods into practice.
Innovations in Smart Cities Applications Edition 3
This book highlights original research and recent advances in various fields related to smart cities and their applications. It gathers papers presented at the Fourth International Conference on Smart City Applications (SCA19), held on October 2–4, 2019, in Casablanca, Morocco. Bringing together contributions by prominent researchers from around the globe, the book offers an invaluable instructional and research tool for courses on computer science, electrical engineering, and urban sciences. It is also an excellent reference guide for professionals, researchers, and academics in the field of smart cities. This book covers topics including: • Smart Citizenship • Smart Education • Digital Business and Smart Governance • Smart Health Care • New Generation of Networks and Systems for Smart Cities • Smart Grids and Electrical Engineering • Smart Mobility • Smart Security • Sustainable Building • Sustainable Environment
Innovations in Smart Cities Applications Volume 4
This proceedings book is the fourth edition of a series of works which features emergent research trends and recent innovations related to smart city presented at the 5th International Conference on Smart City Applications SCA20 held in Safranbolu, Turkey. This book is composed of peer-reviewed chapters written by leading international scholars in the field of smart cities from around the world. This book covers all the smart city topics including Smart Citizenship, Smart Education, Smart Mobility, Smart Healthcare, Smart Mobility, Smart Security, Smart Earth Environment & Agriculture, Smart Economy, Smart Factory and Smart Recognition Systems. This book contains a special section intended for Covid-19 pandemic researches. This book edition is an invaluable resource for courses in computer science, electrical engineering and urban sciences for sustainable development.
Blockchain Applications for Smart Contract Technologies
Blockchain technology has garnered much attention in recent years from both academic and business spheres. At its core, this technology enables the implementation of smart contracts, automated software applications that execute agreements on a secure and distributed blockchain ledger. This ledger, known for its transparency, facilitates trustless transactions, eliminating the need for centralized authority. Smart contracts, stored on the blockchain, automate processes such as goods sales, contract execution, and currency exchange, making them accessible to all users. Blockchain Applications for Smart Contract Technologies aims to present an exhaustive compilation of academic and industrial e...
Strategic Human Resource Management in the Hospitality Industry: A Digitalized Economic Paradigm
Human resources are critical within organizations, particularly in the modern world where technology can be acquired to produce the same quality of products. Today, in the context of the digitalized economy, hospitality organizations must ensure their human resources are evolving with the times to remain competitive. Strategic Human Resource Management in the Hospitality Industry: A Digitalized Economic Paradigm discusses strategic human resource management in the hospitality industry and sheds light on every aspect of human resource management in the hospitality industry globally, such as from selection, recruitment, training and development, performance management, compensation and benefit, and employee retention. Covering key topics such as technology integration, leadership, and tourism, this reference work is ideal for industry professionals, managers, business owners, administrators, policymakers, researchers, academicians, scholars, instructors, and students.
Innovations in Smart Cities Applications Volume 5
This book sets the innovative research contributions, works, and solutions for almost all the intelligent and smart applications in the smart cities. The smart city concept is a relevant topic for industrials, governments, and citizens. Due to this, the smart city, considered as a multi-domain context, attracts tremendously academics researchers and practitioners who provide efforts in theoretical proofs, approaches, architectures, and in applied researches. The importance of smart cities comes essentially from the significant growth of populations in the near future which conducts to a real need of smart applications that can support this evolution in the future cities. The main scope of this book covers new and original ideas for the next generations of cities using the new technologies. The book involves the application of the data science and AI, IoT technologies and architectures, smart earth and water management, smart education and E-learning systems, smart modeling systems, smart mobility, and renewable energy. It also reports recent research works on big data technologies, image processing and recognition systems, and smart security and privacy.
Implementing Sustainable Development Goals in the Service Sector
"This book will examine the various digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Blockchain and their applications in the service sector to promote economic growth, create new job opportunities, and improve access to essential services such as education, healthcare, and financial services"--
