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From Assets to Profits
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
The Intangible Investor
The Intangible Investor takes a hard look at the ways businesses generate return on inventions and ideas, and how they and others profit. Bruce Berman's fifth book also reveals what are behind patent "trolls" and who are the real bad actors gaming the IP system. It goes to the heart of the innovation economy, and provides businesses, investors and general audiences: (1) a basis for understanding how IP can generate hidden value (2) a foundation for what is meant by patent quality, and who, in fact, are the IP systems' bad actors, and (3) a context to discern IP developments of the recent past in the hope of providing a clearer vision of the future. "One of the most remarkable things about th...
Making Innovation Pay
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.
From Ideas to Assets
In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold. From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variab...
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Old Sample Shipyard
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Imagining the Edgy City
Drawing on over fifty years of writing, performance, film, architecture, photography, and culture more broadly, Imagining the Edgy City offers a compelling interdisciplinary study of South Africa's largest city.
