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Bernardo Figueiredo
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Sexuality in Marketing and Consumption
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book bu...
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times...
Official Catalogue of the International Exhibition of 1876. (Part 3-4)
Reprint of the original, first published in 1876.
Roberto Burle Marx
Roberto Burle Marx (Sao Paulo, 1909-Rio de Janeiro, 1994) is known as a landscape architect, but also as a painter, botanist, gardener, chef and jewellery designer. He considered the garden to be one of the fine arts, as the adaptation of the biome to civilisation's natural requirements." This book introduces the realm of the full sensory experience. Burle Marx's work with plants becomes highly pictorial-everything is drawn, coloured and constructed. In this symbiosis between aesthetics and botany, Burle Marx is the master of both species and spaces. His work is the embodiment of the "nature-city," a concept developed from the garden cities of the late 19th century, which has become compromi...
Consumer Culture Theory
The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. They represent the cutting edge in qualitative consumer research.
Management by Missions
A few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of ‘purpose’ and ‘missions’ to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives – not only in terms of remaining competitive but as core in the attempts to have a sustainable impact on the world. The second edition of Management by Missions is an open access book based on substantially more research carried out over fifteen years, involving more than 200 organizations around the world. All of this resear...
Handbook of the Sharing Economy
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
