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Black Ops Advertising
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines betwe...
Pilot to Profit
Ready to generate sales, build brand buzz, and watch your cash flow soar? Entrepreneurs, prepare for takeoff! Pilot to Profit clears up the confusion of modern entrepreneurship—so you can build a smart, successful, and sustainable business with sky-high returns. If you find yourself overwhelmed with questions—Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I)? How do I double my profits this year without doubling the work?—this book can provide answers to help you get unstuck, as well as proven strategies to help your business get found and turn connections into paying customers, whether you’re an established en...
New Serial Titles
A union list of serials commencing publication after Dec. 31, 1949.
Put the Power of Instagram to Work for You! Are you ready to create an Instagram account? Do you want to create a popular and profitable Instagram presence? Would you like to use Instagram to spread the word about your business? When you read Instagram Black Book: Everything You Need to Know about Instagram for Business and Personal - Ultimate Instagram Marketing Book, you'll learn about how Instagram got its start - and how you can get started with Instagram. You'll learn all the basics of using this powerful platform: - Notifications - Social Connectivity - Adding Photos and Videos - Editing and Filters - Sharing - and even Instagram Direct! With Instagram Black Book: Everything You Need t...
The Fine Artist's Career Guide
This indispensable guide gives anyone with studio art training the vital tools and breadth of information they need to develop and succeed in the fine and applied arts. It covers the full spectrum of career options available to artists today-from being an independent artist to niches in the corporate world, and from jobs that require special artistic skills to those calling for artistic improvisation.
