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Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethi...
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It's a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Cha...
For more than 40 years, the legendary Oak Ridge Boys (40 million records sold) have been on the road entertaining sold-out audiences with their classic hit songs like "Elvira," "Bobbie Sue," "Thank God for Kids," and many others. As their fans will testify, an Oak Ridge Boys concert is an unforgettable experience. These "on the road" stories, written by tenor Joseph S. Bonsall and spanning the four decades since the present group came together, will bring laughter, insight, and heartfelt appreciation to their fans young and old. You'll read about... The faith shared by all four "Oaks" the backstage goings-on of The Oak Ridge Boys what "the Boys" do on the tour bus stories about special fans they've met down through the years their surprise mega-hit, "Elvira" and how it came about "Join me as I take you on the road with The Oak Ridge Boys. We'll revisit some of our favorite concerts, reminisce about some old friends, and I'll let you in on what happens behind the scenes. Come on along!" Oak Ridge Boy Joseph S. Bonsall
Few music groups have been able to sustain a fan base as passionate and dedicated as that of Pearl Jam, and this entertaining guide rewards those fans with everything they need to know about the band in a one-of-a-kind format. Packed with history, trivia, lists, little-known facts, and must-do activities that every Pearl Jam fan should undertake, it ranks each item from one to 100, providing an indispensable, engaging road map for devotees old and new.