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Comic Books Incorporated tells the story of the US comic book business, reframing the history of the medium through an industrial and transmedial lens. Comic books wielded their influence from the margins and in-between spaces of the entertainment business for half a century before moving to the center of mainstream film and television production. This extraordinary history begins at the medium’s origin in the 1930s, when comics were a reviled, disorganized, and lowbrow mass medium, and surveys critical moments along the way—market crashes, corporate takeovers, upheavals in distribution, and financial transformations. Shawna Kidman concludes this revisionist history in the early 2000s, when Hollywood had fully incorporated comic book properties and strategies into its business models and transformed the medium into the heavily exploited, exceedingly corporate, and yet highly esteemed niche art form we know so well today.
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Volume 1 covers core publishing industry information: book publishers; editorial services and agents; associations, events, courses and awards; and books and magazines for the trade. Volume 2 contains information on service providers and suppliers to the publishing industry. advertising, marketing and publicity; book manufacturing; sales and distribution; and services and suppliers can be found in this volume. Entries generally contain name, address, telephone and other telecommunications data, key personnel, company reportage, branch offices, brief statistics and descriptive annotations. Where applicable, Standard Address Numbers (SANs) have been included. SANs are unique numbers assigned to the addresses of publishers, wholesalers and booksellers. Publishers' entries also contain their assigned ISBN prefixes.
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