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Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
Halo Reach
Halo: Reach," developed exclusively for Xbox 360 by acclaimed developer Bungie, is the blockbuster prequel to the best-selling Xbox franchise of all time. It represents the culmination of Bungie's 10 years of experience crafting groundbreaking "Halo" games that have raised expectations for what can be achieved in a video game. In "Halo: Reach," players experience the fateful moments that forged the "Halo" legend. It's the story of Noble Team, a squad of heroic Spartan soldiers, and their final stand on planet Reach, humanity's last line of defense between the terrifying Covenant and Earth. This darker story is echoed by grittier visuals amid a backdrop of massive, awe-inspiring environments....
Branding Your Business
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report...
Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.
Cemeterians
Franklin, Jack, Marla, Thadius, and Caitlin... this unlikely group of assorted misfits are the Cemetarians, a group that will take on any job - no, really, we mean any bloody job (money's a bit tight right now)! Trudge through disgusting sewers to battle manatee-massacring mermaids and soggy cultists, creep through creepy, fog-littered cemeteries straight out of an ancient Hammer Film soundstage, confront undead lecherous lodgers and other assorted beasties, creepies, and ghoulies. It all comes down to whether an adolescent giant Automaton, a truly mad, Mad Scientist, a surly Necromancer, a Banshee's granddaughter, and a reluctant furry monster straight from under your little sister's bed can manage not to kill each other - or, at least, quit fighting over the tele-privilege-schedule long enough to get the job done! Not likely.
The Halo Effect
Too many of the most prominent management gurus today make steel-clad guarantees, based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a whole body of delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success in business. Like a virus, these fundamental errors of thinking infect much of what we read, whether in leading business magazines, scholarly journals, or management bestsellers. Central among these delusions is the Halo Effect, the tendency on the part of the expert...
The Art of Halo Infinite
The Master Chief is back. The legendary super soldier returns in Halo Infinite. 343 Industries and Microsoft are building the biggest and most visually spectacular Halo yet. Halo Infinite debuts on the Xbox family of consoles, including Xbox Series X, Microsoft's latest and most powerful game console. To take full advantage of its prodigious graphical prowess, 343 Industries built an all-new, next-generation game engine, giving their world-class artists the tools and technology to realize the worlds, war, and wonder of the Halo universe in unprecedented style and fidelity. 343 Industries have given Dark Horse access to the art and artists who've brought Halo Infinite to vibrant, vivid life. It's all here in unparalleled detail, the heroes you've grown to love--the Master Chief, the brave soldiers of the UNSC, as well as the weapons, vehicles, villains and vistas--and of course, the eponymous and magnificent environments of Halo itself. The Art of Halo Infinite also features a brand-new cover from legendary concept artist and Halo Infinite's Art Director, Sparth! Join us as we take you from concept to launch inside the artwork of the most ambitious Halo game to date.
The Handbook of Disgust Research
This volume brings together the world's leading experts on disgust to fully explore this understudied behavior. Disgust is unique among emotions. It is, at once, perhaps the most “basic” and visceral of feelings while also being profoundly shaped by learning and culture. Evident from the earliest months of life, disgust influences individual behavior and shapes societies across political, social, economic, legal, ecological, and health contexts. As an emotion that evolved to prevent our eating contaminated foods, disgust is now known to motivate wider behaviors, social processes, and customs. On a global scale, disgust finds a place in population health initiatives, from hand hygiene to ...
