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Tracking the Audience
  • Language: en
  • Pages: 184

Tracking the Audience

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice1s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the esta...

Tracking the Audience
  • Language: en
  • Pages: 184

Tracking the Audience

  • Type: Book
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  • Published: 2012
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  • Publisher: Routledge

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.

The Marketplace of Attention
  • Language: en
  • Pages: 281

The Marketplace of Attention

  • Type: Book
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  • Published: 2016-09-02
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  • Publisher: MIT Press

How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and st...

The Biographical Encyclopedia of American Radio
  • Language: en
  • Pages: 482

The Biographical Encyclopedia of American Radio

  • Type: Book
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  • Published: 2013-05-13
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  • Publisher: Routledge

The Biographical Encyclopedia of American Radio presents the very best biographies of the internationally acclaimed three-volume Encyclopedia of Radio in a single volume. It includes more than 200 biographical entries on the most important and influential American radio personalities, writers, producers, directors, newscasters, and network executives. With 23 new biographies and updated entries throughout, this volume covers key figures from radio’s past and present including Glenn Beck, Jessie Blayton, Fred Friendly, Arthur Godfrey, Bob Hope, Don Imus, Rush Limbaugh, Ryan Seacrest, Laura Schlesinger, Red Skelton, Nina Totenberg, Walter Winchell, and many more. Scholarly but accessible, this encyclopedia provides an unrivaled guide to the voices behind radio for students and general readers alike.

In the Eye of the Beholder
  • Language: en
  • Pages: 292

In the Eye of the Beholder

Scholars from communication studies as well as film and television studies address a variety of texts, from Ken Burns's The Civil War to the midnight cult film The Rocky Horror Picture Show. Part one focuses on perennial subject areas related to authorship and reception. Part two addresses an assortment of postmodern and multicultural screen representations, paying closest attention to matters of gender, race, ethnicity, and the disabled. Paper edition (unseen), $24.95. Annotation copyrighted by Book News, Inc., Portland, OR.

Brought to You By
  • Language: en
  • Pages: 441

Brought to You By

“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Why TV is Not Our Fault
  • Language: en
  • Pages: 164

Why TV is Not Our Fault

For more than five decades, we've been told by pundits, commentators, advertisers, scholars, and politicians that television is both a window on the world and a mirror reflecting our culture. We've been led to believe that it shows us the world's events through news programs and, through entertainment programs, reflects the preferences, values, beliefs, and understandings shared by most Americans. We're told that if you don't like what you see on TV, don't blame the industry, blame yourself. This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are "responsible" for the existence of shows like Fear Factor and ...

The Hidden Screen
  • Language: en
  • Pages: 224

The Hidden Screen

  • Type: Book
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  • Published: 2016-07-01
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  • Publisher: Routledge

This text explores the industry of low-power television (LPTV) in America. It covers what LPTV is and how it got started, who the broadcasters are and their viewers, LPTV's significance in contemporary society and culture, and the challenges it faces in the late 1990s and the millennium.

The Talking Cure
  • Language: en
  • Pages: 251

The Talking Cure

  • Categories: Art
  • Type: Book
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  • Published: 2014-04-04
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  • Publisher: Routledge

The Talking Cure examines four nationally syndicated television talk shows--Donahue, The Oprah Winfrey Show, Geraldo and Sally Jessy Raphael--which are primarily devoted to feminine culture and issues. Serving as one of the few public forums where working-class women and those with different sexual orientations have a voice, these talk shows represent American TV at its most radical. Shattuc examines the tension between talk's feminist politics and the television industry, who, in their need to appeal to women, trades on sensation, stereotypes and fears in order to engender product consumption. However, this genre is not a one-way form of social interaction. The female audience complies and resists in a complex give-and-take, and it is this relationship which The Talking Cure aims to understand and reveal.

Transnational Hallyu
  • Language: en
  • Pages: 197

Transnational Hallyu

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.