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Tracking the Audience
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.
The Internet Audience
Textbook
The Listener's Voice
During the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans—boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers—participated in the formation of American radio, its genres, and its operations. Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who ...
Ruthless Criticism
Ruthless Criticism was first published in 1993. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. Ruthless Criticism offers perspectives and subjects largely outside traditional historiography. It broadens the concept of media history to include lesser-studied media, and offers alternative interpretations of traditional media. This anthology of original research includes an array of scholarly and theoretical perspectives. Each addresses specific topic within a specific era. reflecting the diversity of U.S. mass media. Solomon and McChesney begin by usin...
Radio Programming: Tactics and Strategy
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Play-by-Play
Noted sports historian writes on the relationship of the media to college athletics. Chosen as an Outstanding Academic Title for 2003 by Choice Magazine The phenomenal popularity of college athletics owes as much to media coverage of games as it does to drum-beating alumni and frantic undergraduates. Play-by-play broadcasts of big college games began in the 1920s via radio, a medium that left much to the listener's imagination and stoked interest in college football. After World War II, the rise of television brought with it network-NCAA deals that reeked of money and fostered bitter jealousies between have and have-not institutions. In Play-by-Play: Radio, Television, and Big-Time College S...
The Talking Cure
The Talking Cure examines four nationally syndicated television talk shows--Donahue, The Oprah Winfrey Show, Geraldo and Sally Jessy Raphael--which are primarily devoted to feminine culture and issues. Serving as one of the few public forums where working-class women and those with different sexual orientations have a voice, these talk shows represent American TV at its most radical. Shattuc examines the tension between talk's feminist politics and the television industry, who, in their need to appeal to women, trades on sensation, stereotypes and fears in order to engender product consumption. However, this genre is not a one-way form of social interaction. The female audience complies and resists in a complex give-and-take, and it is this relationship which The Talking Cure aims to understand and reveal.
Blessings beyond the Binary
Transparent made history as the first television show to feature a transgender character in the main role, as the first streaming series to win the Golden Globe for Best Television Series, and as, in the words of journalist Debra Nussbaum Cohen, “the Jewiest show ever.” No television show in history has depicted the lives of American Jews with as much attention to Jewish rituals, quirks, or culture. And no series has portrayed issues of gender and sexuality alongside Judaism with such nuance and depth, making Transparent a landmark series in the history of television. Blessings beyond the Binary brings together leading scholars to analyze and offer commentary on what scholar Josh Lambert calls “the most important work of Jewish culture of the century so far.” The book explores the show’s depiction of Jewish life, religion, and history, as well as Transparent’s scandals and criticisms and how it fits into and diverges from today’s transgender and queer politics. The first book to focus on Transparent, Blessings beyond the Binary offers a rich analysis of the groundbreaking series and its connections to contemporary queer, trans, and Jewish life.
Feedback
In a world where politics is conducted through images, the tools of art history can be used to challenge the privatized antidemocratic sphere of American television. American television embodies a paradox: it is a privately owned and operated public communications network that most citizens are unable to participate in except as passive specators. Television creates an image of community while preventing the formation of actual social ties because behind its simulated exchange of opinions lies a highly centralized corporate structure that is profoundly antidemocratic. In Feedback, David Joselit describes the privatized public sphere of television and recounts the tactics developed by artists...
Essential Mass Communication
Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components...
