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Marketing Tourism Destinations
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
Tourism: A Community Approach (RLE Tourism)
Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism development. The author provides a new perspective for its evaluation, and a suggested strategy for its continued development and evolution. He examines tourism from the viewpoint of destination areas and their aspirations, and recommends an ecological, community approach to developing and planning – one which encourages local initiative, local benefits, and a tourism product in harmony with the local environment and its people.
Places on the Margin
The debate on modernity and postmodernity has awakened interest in the importance of the spatial for cultural formations. But what of those spaces that exist as much in the imagination as in physical reality? This book attempts to develop an alternative geography and sociology of space by examining `places on the margin'.
Canadiana
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Conferences and Conventions
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people
Skiing
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Canada
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International Travel
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International Travel
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Hearings
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