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Conferences and Conventions 3rd edition
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there sho...
Fake Smiles
Fake Smiles is a graceful, moving and reflective memoir of a contentious fatherson relationship set against the backdrop of the Eisenhower and Nixon eras. The father—William P. Rogers—was attorney general in the Eisenhower administration and secretary of state in the Nixon administration, a period of dramatic change from post-war stability to the turmoil of the sixties. The author—Tony Rogers—the shy, introspective oldest son of the Rogers family marched against the Vietnam War while his dad was heading the State Department, played guitar in rock and jazz bands, built ham radios, spent two summers working on farms and had no appetite to "get ahead" which was his hard-driving and comp...
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Newswriting on Deadline
"Newswriting on Deadline" is filled with real-world newswriting exercises that prepare students for the stories they will cover on the job. Many of the exercises are based on actual events and most are designed to be written on a real deadline - in an hour or less. Each chapter focuses on a particular newspaper beat - police, courts, city hall - and opens with a set of tips for covering that specific beat. This is followed by a series of news writing exercises with a suggested deadline - anywhere from 30 minutes to an hour. Features Newswriting exercises give student the opportunity to write news stories based on actual events on a real deadline. Tips at the beginning of every chapter provide students with practical information on how to cover a specific newspaper beat. Profiles of real reporters give students a chance to hear from a professional journalist about how they cover their beat and write news stories on a tight deadline. Internet exercises allow students to use the Internet to do their own reporting and news writing. "Beyond the Classroom" feature in every chapter gives students examples of real-world stories they can cover.
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Events Management
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and p...
Body Parts
The bestselling author delves into the twisted crimes of Wayne Adam Ford.“This kind of frightening and fascinating glimpse into a killer’s mind is rare.” —Ron Franscell, New York Times–bestselling author On a chilly November afternoon in 1998, a tearful 36-year-old man walked into the Humboldt County Sheriff’s Department in Eureka, California, and confessed to something horrible. “I hurt some people,” he said. Inside his pocket was the ghastly proof of his statement. But there was more to Wayne Adam Ford than the trail of mangled victims he left behind. More, even, than the twisted predator inside, which drove him to increasingly perverse sexual appetites. Pulitzer Prize–no...
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