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Knowledge Panel Mastery: How to get a Google Bio for Your Personal Brand or Business.
If someone is searching for you or your business, they will most likely search on Google first. That notion’s already set up in how we use “google” as if it were its own verb. Every day consumers rely heavily on being able to find the product or service they need by typing for it in the Google search panel. If you or your business do not show up, then you might as well be invisible. If you are someone whose brand relies on their own name, then that is even worse. So how do you know you will appear in Google search? There are different results you could get. The first is your website link that could appear (if you are lucky) on page one of the search results. The other is a type of gray box that often has a picture with it and, if you are an individual, statistics such as your alma mater, birthday, height, date, weight, spouses, publications, etc. This type of result is called the Knowledge Panel. If you have got a local or personal brand, then you might be able to indirectly dictate what Google can show on that panel.
The Epistle
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Odds Against Tomorrow
NEW YORK CITY, the near future: Mitchell Zukor, a gifted young mathematician, is hired by a mysterious new financial consulting firm, FutureWorld. The business operates out of a cavernous office in the Empire State Building; Mitchell is employee number two. He is asked to calculate worst-case scenarios in the most intricate detail, and his schemes are sold to corporations to indemnify them against any future disasters. This is the cutting edge of corporate irresponsibility, and business is booming. As Mitchell immerses himself in the mathematics of catastrophe—ecological collapse, global war, natural disasters—he becomes obsessed by a culture's fears. Yet he also loses touch with his las...
The Genealogist
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