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Social Media Marketing: Breakthroughs in Research and Practice
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications
In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Social Media and Networking: Concepts, Methodologies, Tools, and Applications
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Trevignano Romano
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Opuscula Romana
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Fellini
Fellini follows the life and career of master Italian film director, Federico Fellini. Drawing on interviews with the filmmaker himself, as well as his colleagues, Hollis Alpert investigates the man and the legend while defining the boundaries between the two. “Hollis Alpert’s new biography is filled with wonderful anecdotes about Fellini’s creative life. The book makes me want to see the films all over again.” — Paul Mazursky
Musei e lavoro
"Musei e lavoro" nasce con l'intento di esaminare le potenziali prospettive lavorative offerte dal settore museale: un tema spinoso se si pensa che da molti anni tutto il comparto della cultura soffre di una crisi cronica sul fronte occupazionale. Eppure l'Italia è uno dei Paesi con il più alto numero di musei al mondo, ufficialmente 4.739, ma che secondo Giancarlo Dall'Ara sarebbero almeno il doppio dato che tanti piccoli musei e collezioni "non regolamentari", in base alle norme vigenti, non sono stati presi in considerazione. Come si concilia questo dato con la disoccupazione dei nostri professionisti museali? Le cause sono molteplici ed anche le responsabilità. Si è cercato di analiz...
