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MKTG, 5th Edition
MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!
Belief and Bloodshed
Intended for students as well as scholars of religion and violence, Belief and Bloodshed discusses how the relationship between religion and violence is not unique to a post-9/11 world_it has existed throughout all of recorded history and culture. The book makes clear the complex interactions between religion, violence, and politics to show that religion as always innocent or always evil is misguided, and that rationalizations by religion for political power and violence are not new. Chronologically organized, the book shows religiously motivated violence across a variety of historical periods and cultures, moving from the ancient to medieval to the modern world, ending with an essay comparing the speeches of an ancient king to the speeches of the current U.S. President.
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Financialization and the Economy
There can be no doubt that the influence of the financial sphere has intensified rapidly in recent years, but there is much debate about the effect of that influence. The aftermath of the Financial Crisis has led to numerous discussions of the phenomenon of so-called financialization: the increasing impact of financial institutions on the activity of all business entities; emerging threats related with dynamically developing financial markets and the growing importance of financial themes. In light of these issues, which appear in all economies and touch all entities and every area of economic activity, there is a need for a summary and evaluation of the role of financialization in the world...
The Numismatist
Vols. 24-52 include the Proceedings of the American Numismatic Association Convention, 1911-39.
Sayre Family
Thomas Sayre came with his family from England to Lynn, Massachusetts in the early 1630's. Among descendants of Thomas were clergymen, surgeons, attorneys, ambassadors, and representatives of almost every profession. Francis B., cowboy, professor of law, and ambassador, was son-in-law of former President Woodrow Wilson. Zelda was the wife of American novelist, F. Scott Fitzgerald, and subject of one of his books. David A. was a silversmith, banker, and founder of Lexington's Sayre School. Many Sayre descendants were taken by wars in service to America and never had the chance to win recognition for their inherent abilities. SAYRE FAMILY another 100-years, in a large part, focuses on the earl...
