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MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!
13. The Role of Radio and Recordings -- 14. The Repertoire -- 15. "It's Amazing How Quick It Did Go Down"--16. "If Everybody Does a Little Bit, Great Things Can Happen"--17. "There's Been a Big Revival of Music on the Island" -- Appendix A. Musical Examples -- Appendix B. Lists of Interview Sessions -- Appendix C. Lists of Collected Tunes -- Appendix D. Pronunciation Guide -- Appendix E. Discography and Suggested Listening -- Glossary -- Bibliography -- Index
A historical look at and current guide to the Cains River in New Brunswick. There is almost a mystical aura surrounding the Cains and its Atlantic salmon and brook trout fishery. Only about a third of it was ever settled and then lightly, and by the middle of the twentieth century settlers had all given up and the river reverted to completely wild, which it still is today. The book also explores the Cains’s relationship with the Miramichi River, in particular the Black Brook, the biggest and most productive pool on the river. In low water, a substantial portion of the Cains’s fall run of fish stacks up there waiting for rain.
Melanson-Melançon: The Genealogy of an Acadian and Cajun Family documents the Melanson, Melançon and Melancon descendants of brothers Pierre and Charles Mellanson from their arrival in Acadia (today, Nova Scotia) in 1657 through the nineteenth and into the early twentieth centuries.